Our Work. Gateway EDI Direct Mail
Direct Mail
Gateway EDI has one of the greatest vendor reseller programs in the health care industry. The company produces excellent ROI for their partners, and provides industry leading customer service with its support network.
Gateway wanted to grab the attention of potential vendors by demonstrating the benefits of the program through a direct mail campaign. The idea was there, but it needed a creative boost.
As a solution, Atomicdust designed an unforgettable direct mail piece that enforced the program's benefits:
'Little Investment. Giant Return.'
After painting them "Gateway Purple", we filled gumball / vending machines with one dollar bills and strips of paper printed with quotes used in their customer service training. The machine only cost 10¢ to use and would dispense a dollar, thus illustrating the idea of how Gateway EDI shares revenue with its vendors.
10¢ for $1.00? Are you serious? That's how great Gateway's Vendor Program is. Recipients got the message: This isn't your typical vendor program.
