Our Work. Sky Zone
Identity / Branding / Print Materials / Website
Sky Zone is a unique recreation facility and family fun center. By connecting several trampolines to form courts, Sky Zone allows patrons to jump, play sports and exercise in an innovative way. While the concept of Sky Zone’s Fun Centers is revolutionary, their materials failed to effectively convey the experience of Fun and Fitness.
To energize Sky Zone’s brand, we created an entirely new image which we applied to every aspect of the business. We designed a new logo, chose an energetic color palette and selected imagery that conveyed motion. To ensure brand continuity, we worked with architects to design updated interiors for all future Sky Zone locations.
With Sky Zone, we created a brand that exuded excitement and motion while maintaining an element of sophistication. We achieved this through a bold color palette and sophisticated imagery that reinforced Sky Zone’s mantra of Fun and Fitness.
After creating a logo that echoed the characteristic look of Sky Zone’s trampolined courts, we applied our color-coded system to different elements of their marketing materials. Unique colors were applied to differentiate events, sports and fitness materials while elements of repeating dots, groupings of arrows and stylized silhouettes reinforced movement, energy and fun.
To ensure continuity, we carried these brand elements though all print materials from brochures, posters and collateral to apparel and the web. Working with the architects, we assisted in space planning, material selection and environmental graphics. Integrating graphic elements into the interior and exterior architecture of all future Sky Zone locations ensures a harmonious brand presentation. We comprehensively branded Sky Zone to make their materials work together, reflecting the professional, revolutionary company they are.
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