Our Work. Syndicate
Print Ad Campaign
After redesigning a the website for city developers LoftWorks, they asked us to create a print ad campaign for one of their developments: the Syndicate.
While there are many renovated buildings popping up over downtown St. Louis, none of them can quite offer the quality and selection of the Syndicate. These are luxury condos, not warehouses. And with that distinction comes a plethora of choices and finishes not typically found at other developments.
This, along with the stunning views from being so high up (the Syndicate condos start where other buildings end) and the fact that spots will be available in October (rather than 2 years from now like most other developments) provide the Syndicate with a distinct difference and the clear choice for someone looking to live downtown.
Working with existing brand assets, we adjusted the tone of messaging and the attitude of visual elements to embody the spirit of the property and of downtown St. Louis. Rather than showing images of the building and listing every amenity, the ads were designed to relate to the lives of existing and potential tenants.
Check back soon as we ad more of the campaign.
