Atomicdust

Designing Retirement

To many, investment strategy is a mess of numbers, formulas and equations that make retirement investing seem like a lot of work. Luckily, Artesys is around to take all the work out of retirement. With their brand rollout, we created touchpoints that included web, print and sales presentation tools, including narrated videos and PowerPoint presentations that don’t look like PowerPoint presentations.

Ten Things I Learned at Social Fresh (In 140 Characters or Less)

 

This past week, I attended Social Fresh, a one day event  that brings marketing professionals together to share insight on the evolving world of social media. After spending nearly ten hours listening to top-notch speakers and mingling with marketing professionals from around the country, my mind was buzzing. I left the conference with renewed inspiration in social media... and a notebook full of barely legible notes to be organized. 

Here, I share with you some key bits of advice from the conference, all within Twitter's 140 character limit. Read more.

Atomicdust at All Along Press

At Atomicdust, we try to set aside one day each month to focus on our company culture. We meet in the morning to discuss business- where the company has been and where it’s going. Then we head out of the office for some lunch and a little fun out and about in Saint Louis. In the past, it’s been trips to Houlihan’s and Tropicana Bowl, but this month we decided to do something a little different. 

We recently put our creative skills to the test with a field trip to All Along Press. We got some real hands-on experience, screenprinting our own shirts and working with a letterpress.

We came to the shop with a couple of graphics created by our own designers. The team at All Along Press then walked us through every step of the process, from prepping the screens and mixing the ink, all the way to printing our shirts. 

We had a great time hanging out there for the afternoon (and evening), and a special thanks goes out to the group at All Along Press for letting us invade their space all day!

For some highlights from the day, check out this video or browse the photos we posted on Facebook.

And have an idea of where we should go on our next outing? Let us know on Facebook or Twitter.

The Battle of Bullets

So often, marketing becomes nothing more than a battle of bullet points. Companies carefully craft PowerPoint presentations filled with details and buzzwords in attempts to beat their competitors. But is that really the most effective way to win customers? Read more.

Atomicdust feautured in “The Best of Business Card Design 9”

We're excited to announce our work for Oculus Inc. was featured in "The Best of Business Card Design 9" by Rockport Publishers. The business cards, featuring a variety of different backs, were part of a larger identity and online rebranding project for the St. Louis based Architecture, Interior and Management firm. 

Point of Care Guidelines Website

CPMRC's Point of Care Guidelines have been the leading interdisciplinary guidelines for hospitals for over 20 years. Their guidelines get everyone in the hospital on the same page in order to provide the best patient care. In the past, the guidelines were sent out in a paper or CD format. With a plan to launch their new web-based version of the guidelines, we created a set of materials to get the message out to their audience.

The first part of the campaign was the website. Just as their product stands out from a sea of other guidelines, we crafted a site that stood out from their competitors. We used imagery and movement that showed how Point of Care Guidelines connected everyone in the hospital. That, coupled with digestible explanations of how the product worked, resulted in a site that is clean, concise and a breath of fresh air to the industry.

Check out Point of Care Guidelines.

Now Hiring: Copywriter & Interactive Designer

We're Hiring:

Copywriter

Atomicdust is looking for a talented writer for part-time or freelance work.

We’re seeking someone that brings passion and creativity to their writing that will make the end-user laugh, cry and care. The ability to brainstorm and express your ideas at meetings is a must.

If you think you create messaging that engages the audience, send us samples of your work.

No phone calls please. Send your resume and samples to .(JavaScript must be enabled to view this email address)

 

Interactive Designer

Atomicdust seeks an interactive designer that’s looking to make creative matter. 

We’re looking for an individual to join the creative team that not only enjoys making designs come to life with motion but brings their ability to develop creative concepts as well.You must be proficient within the Adobe Creative Suite especially Photoshop, Illustrator, Flash, After Effects and Dreamweaver. Qualified individuals must have a great grasp of Flash and/or After Effects motion development and knowledge of Actionscript. 

If this sounds like the type of job you’re looking for, send us samples of your work to check out.

No phone calls please. Send your resume and samples to .(JavaScript must be enabled to view this email address)

Looking Out:  Turning to External Partners to Refocus Your Brand

Despite their best intentions, companies large and small often get wrapped up in their own understanding of their brand. The intimacy that grows out of a close relationship with a product or service tends to skew perspectives to reflect personal perception rather than address actual customer needs.

Have no fear! There are ways to help to focus – or refocus – your efforts. One of those is to step back and look outside your own organization for expertise and guidance. Read more.

Be Yourself with Social Media

We’ve heard it since we were little kids. Your mom, your teachers, even Cat Stevens, telling you to be just ‘be you.’ Well, guess what? This little bit of advice doesn’t just apply to the ruthless halls of middle school. Read more.

Facebook Success Story: The Pickle

Susan Boyle. Farmville. Subservient Chicken. Pickle.

That’s right, you can add a pickle to the list of social media-made celebrities. It didn’t dance, sing, or bite someone’s finger. All the pickle did was get more fans than the band Nickelback on Facebook.

The page ‘Can this pickle get more fans than Nickleback?’ launched on February 3, 2010, and in just sixteen days, it met its goal, surpassing Nickelback’s fan page. Right now, the page has more than 1.5 million fans. Read more.