We're excited to announce our work for Oculus Inc. was featured in "The Best of Business Card Design 9" by Rockport Publishers. The business cards, featuring a variety of different backs, were part of a larger identity and online rebranding project for the St. Louis based Architecture, Interior and Management firm.
Fri, April 2 | By Mike Spakowski | Posted in Design, Print, Random
CPMRC's Point of Care Guidelines have been the leading interdisciplinary guidelines for hospitals for over 20 years. Their guidelines get everyone in the hospital on the same page in order to provide the best patient care. In the past, the guidelines were sent out in a paper or CD format. With a plan to launch their new web-based version of the guidelines, we created a set of materials to get the message out to their audience.
The first part of the campaign was the website. Just as their product stands out from a sea of other guidelines, we crafted a site that stood out from their competitors. We used imagery and movement that showed how Point of Care Guidelines connected everyone in the hospital. That, coupled with digestible explanations of how the product worked, resulted in a site that is clean, concise and a breath of fresh air to the industry.
Check out Point of Care Guidelines.
Fri, April 2 | By Matt Roeser | Posted in Design, Development, Positioning
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We're Hiring:
Copywriter
Atomicdust is looking for a talented writer for part-time or freelance work.
We’re seeking someone that brings passion and creativity to their writing that will make the end-user laugh, cry and care. The ability to brainstorm and express your ideas at meetings is a must.
If you think you create messaging that engages the audience, send us samples of your work.
No phone calls please. Send your resume and samples to .(JavaScript must be enabled to view this email address)
Interactive Designer
Atomicdust seeks an interactive designer that’s looking to make creative matter.
We’re looking for an individual to join the creative team that not only enjoys making designs come to life with motion but brings their ability to develop creative concepts as well.You must be proficient within the Adobe Creative Suite especially Photoshop, Illustrator, Flash, After Effects and Dreamweaver. Qualified individuals must have a great grasp of Flash and/or After Effects motion development and knowledge of Actionscript.
If this sounds like the type of job you’re looking for, send us samples of your work to check out.
No phone calls please. Send your resume and samples to .(JavaScript must be enabled to view this email address)
Thu, April 1 | By Mike Spakowski | Posted in
Despite their best intentions, companies large and small often get wrapped up in their own understanding of their brand. The intimacy that grows out of a close relationship with a product or service tends to skew perspectives to reflect personal perception rather than address actual customer needs.
Have no fear! There are ways to help to focus – or refocus – your efforts. One of those is to step back and look outside your own organization for expertise and guidance. Read more.
Wed, March 31 | By Jesse McGowan | Posted in Digital Marketing, Positioning
We’ve heard it since we were little kids. Your mom, your teachers, even Cat Stevens, telling you to be just ‘be you.’ Well, guess what? This little bit of advice doesn’t just apply to the ruthless halls of middle school. Read more.
Fri, March 26 | By Danielle Hohmeier | Posted in Digital Marketing, Positioning, Social Media
Susan Boyle. Farmville. Subservient Chicken. Pickle.
That’s right, you can add a pickle to the list of social media-made celebrities. It didn’t dance, sing, or bite someone’s finger. All the pickle did was get more fans than the band Nickelback on Facebook.
The page ‘Can this pickle get more fans than Nickleback?’ launched on February 3, 2010, and in just sixteen days, it met its goal, surpassing Nickelback’s fan page. Right now, the page has more than 1.5 million fans. Read more.
Tue, March 9 | By Danielle Hohmeier | Posted in Digital Marketing, Positioning, Social Media
You may have heard that Apple’s latest device, the iPad, will not support the Adobe Flash Plugin. This news was greeted with cheers from some, jeers from others.
Let’s look at what the Flash Plugin actually does, and some reasons why Apple chose not to include it on their device. Read more.
Thu, March 4 | By Taylor Dixson | Posted in Development, Digital Marketing
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few differing opinions but the magic number seems to be around 3,000.
The clamor of marketing and advertising messages eventually turns into white noise and is filtered out by our brains. We flip past the first ten pages of most magazines, Tivo our way through commercials and mostly ignore offers for free stuff in the margins of Facebook.
A strong position helps to increase awareness by piercing through competitors offerings and imprinting your brand firmly into the hearts and minds of potential customers. Read more.
Tue, March 2 | By James Dixson | Posted in Digital Marketing, Positioning
Every one (and their mother) seems to be jumping on the social media bandwagon joining sites like Facebook and Twitter.
RJ Metrics recently released data on Twitter Users and Engagement, and, at first glance, the news isn’t very good. Should we jump ship? Is Twitter going down? Read more.
Wed, February 24 | By Mike Spakowski | Posted in Digital Marketing, Social Media
When we begin new relationships with clients, they are sometimes dismissive of their current marketing materials. If it’s their website, brochure, newsletter or whatever, they will quickly point out how bad they think it is.
So, where do organizations start to get their marketing on track? I suggest a clear, central message. Read more.
Tue, February 16 | By Mike Spakowski | Posted in Design, Digital Marketing