Create Matter Blog

Turn your website into a helpful resource

The advice I’m about to give might seem counterintuitive, especially coming from a firm that's so passionate about design – but if you’re planning a new website, or even a website redesign, the last thing you should focus on is the design.

Instead, ask yourself these two questions: Why will any of your customers visit your site in the first place? And why will they come back?

Read more about turning your website into a helpful resource.

Happy Holidays from Atomicdust

Put down that eggnog, stop trimming that tree and set aside the wrapping paper. December desktops are here!

Yes, it's that time of the year again, and now your desktop can celebrate! Our jolly staff of creative folks have handcrafted six lovely designer desktop wallpapers perfect for the occasion.

The best part is that there are no long lines, no gift receipts, and no reason to even stand up! Just browse through the images above and click to download your favorite.

Here's to making your desktop, smartphone and iPad a little bit more festive.

Happy Holidays from all of us at Atomicdust!

Atomicdust Opens Its Doors for AdSaint’s Holiday Agency Crawl

Have you been wondering what all this Midtown Alley fuss is about? 

Danielle Gives Social Media Tips to St. Louis Business District

Last night, I was invited to speak at the Macklind Business District’s annual holiday party at the SOHA Art Gallery. The Macklind Business District is made up of independently-owned restaurants, retail shops and service providers located in the Southampton neighborhood in south St. Louis City.

I told them what I've been saying for years - there is no perfect formula for social media marketing. It’s different for every business. I wanted to share with them five of my best tips for using social media. Things that I do every day as a social media professional that they can apply to their online marketing efforts as well.

Read Danielle's five tips for better social media marketing. 

Developing a Brand for St. Louis Fashion

At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can relate to. 

But what if they ask for more than a voice? What if they ask for a face? What if a client wants to develop a brand for a spokesperson?

That’s exactly what CBL & Associates Properties, Inc. asked us to do for their Regional Marketing Director, Sean Phillips.

Read how we developed a brand and blog for St. Louis shopping

St. Louis AIGA Casual Chat at Atomicdust

This Tuesday, December 6th, Atomicdust will host the St. Louis AIGA 'Casual Chat' event at our office in Midtown Alley.

This month's meeting will focus on brainstorming ideas to ignite the St. Louis design community in 2012. If you have ideas and want to get involved in planning, we encourage you to come.

We think events like this are important for the future of design - and of the AIGA - in our city, and we're happy to help anyway we can.

You don't have to be a member of the St. Louis AIGA to attend. So don't let that stop you from coming.

Plus, there's free beer.

More info and RSVP on the St. Louis AIGA website.

Creating a Mobile Experience for a Brand Already on the Go.

If there’s anything that we at Atomicdust love more than technology and music, it’s exercising (not true).

Actually, it’s challenges that we love. And recently, we ran up against one heck of a design challenge.

Regular readers of our blog may recall a recent collaboration with our friends from Halski Design for the St. Louis based consumer electronics company, Yurbuds. Yurbuds.com received many accolades, and when we were asked to take that experience and translate it to the touch screen of the iPad (largely for Apple Store employees to demo for their customers) and mobile devices, we were happy to oblige.

Read about Yurbuds mobile and iPad development.

A Roadmap for Successful Healthcare Marketing

Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to polish and promote their brands through bold statements – and that’s exactly what we did for Elsevier’s Revenue Cycle eLearning (RCE).

RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. Read A 'Roadmap for Successful Healthcare Marketing'