Create Matter Blog

Adding Value (And No, Not the Extra Large French Fry Kind)

I keep finding myself in conversations with people about new social media tools and it seems like every one ends the same way...

‘It could work... if it adds value.’

This statement is nothing new or revolutionary in the social media world (or in the real world, for that matter). Recently I’ve used it when talking about features to define Twitter hashtags, GetGlue’s HBO check-in app, and, of course, the never ending explanations on what Foursquare is and whether or not you should give it a shot (you should, by the way).

Whether you are creating the next big social media app or opening a brick and mortar storefront, you have to be providing value to your audience. Simple enough. Read more