Elsevier Advantage

Having just carved out a new set of brand standards, Elsevier Nursing/Health Professions came to us to for some help in starting to implement them. First to get the overhaul were two products from Elsevier Advantage, the Assessment and Simulations programs.

In addition to a new look and feel, they were in need of a customer-centric message that would not only reposition the products, but do it in a way that would connect with faculty members who’d be responsible for purchasing such products. They needed a big idea.

After becoming experts in the new standards, we designed product brochures that sported a new look and new messaging that would reach faculty members with a theme that was near and dear to them- the journey of students becoming nurses. We wanted to iterate that as the students prepare for their all-important licensure exams, Elsevier is there every step of the way. View the project in our work section.

Redesigning the Law

Thompson Coburn, a nationwide law firm, was seeking a consultant to help plan and design their content-rich website. In order for them to stand out among outdated law firm sites, we approached the project with a fresh and open design that more reflected their mission of always pushing forward. 

One of the biggest challenges with this project was the amount of content that would be available on the site. With pages and pages of copy, the site structure and usability was as much a key component as the look and feel. The main goal was to keep the abundance of information digestible and easy to find for the visitors. Working closely with their project manager, we laid out a successful website structure and design, and then handed it over for their internal development team to build out.

Identity Created for Whimsy Celebrations

Whimsy Celebrations is more than an event planning company, they’re an event designing company.

Whimsy Celebrations specializes in events like children’s parties and bridal showers- gatherings that you want to be unique, personal, and memorable. They go above and beyond typical event planning, adding customized touches to everything from the invitations, to the activities, to the decorations.

Whimsy Celebrations came to Atomicdust looking to create and build an identity for its growing company. Through collaboration, we established a soft, friendly and fun identity that stretches from the logo itself to the design of the new website. The blog-style website is easy to keep fresh and up-to-date, allowing them to easily showcase their creations and share their passion.

Check out Whimsy Celebrations.