Marketing and Design Blog

It Takes Content to Lead as a Professional Services Firm

It can be hard to tell the difference between one professional services firm and the next, especially online. If you’re looking for an expert team of accountants or IT consultants, an online search is probably the first place that you'd start. After a few searches though, all of the websites would start to look the same – everyone is “trusted,” “dedicated,” and “award-winning.” And that’s because companies don’t take advantage of owning their website and making it truly theirs.

Read more from 'It Takes Content to Lead as a Professional Services Firm.

Helpful Advice for Marketing Professionals: The Basics of Blogging

You’ve probably heard that your business should have a blog.

You’ve heard impressive stats around blogging, like that businesses with active blogs get about seven times more organic search traffic and 55% more visitors, for example.

You’ve heard that blogging can help you establish your industry expertise, give your business a voice, and improve your rankings in search results.

But where do you start? What do you say?

Click here to learn more about 'The Basics of Blogging'.

Rethinking The Professional Services Website

Professional services firms often struggle with their own branding, social media and marketing. Typically, it's because the services they offer are so similar to their competition, there's no real platform or defined difference to create anything concrete. It's sometimes difficult to tell them apart.

We're fortunate to work with many professional services organizations (architects, financial services, healthcare, technology, etc.) to help develop memorable messaging and marketing strategies. And typically the first place this new thinking will appear is on the company website.

Here's some helpful perspective on what you should consider as you build your professional service firm’s marketing materials and website.

Read 'Rethinking The Professional Service Website.'

A Roadmap for Successful Healthcare Marketing

Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to polish and promote their brands through bold statements – and that’s exactly what we did for Elsevier’s Revenue Cycle eLearning (RCE).

RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. Read A 'Roadmap for Successful Healthcare Marketing'

Social Media and Content Marketing.        A Guide for B2B Marketing Managers

It seems like everyone's asking us about social media these days... how it works, its benefits and even if it's right for them. Never willing to let questions go unanswered, we put together a guide for our clients and friends, to share our approach to social media for B2B brands. Click here to check it out.

A Call for Content

Often, potential clients will call us to build a new corporate website. They’re typically unhappy with their current site and want us to design something new and effective. The client often asks for a “facelift” for the website. We take a look, click around and find that the visual elements aren’t the main concern, it’s a lack of messaging and content. Read more.