This summer, I got an email from a design student wondering if I could answer some questions about our Midwest-based marketing agency.
Most of the questions were common - size of staff, types of services, etc. But one of the questions stood out to me. In summary...
“What bests describes your agency:”
A: A large coastal agency working with large consumer brands.
B: A midwest agency working with B2B brands and healthcare.
The question really stuck with me. We proudly do a lot of work for local clients, including B2B brands and healthcare marketing. But is that alone what defines us? And not just our agency, but the thousands of creatives in the Midwest? Are Midwest creative firms just a stereotype?
I believe that the internet dissolved any geographic barriers that might have challenged Midwest agencies decades ago. Many client rosters now include global brands as well as local and regional ones. And the talent pool is growing and changing in response. There are more great designers, writers, developers, and strategists in the Midwest than ever before. Clients don’t have to travel to the coast to find world class creatives.
I never responded to the student's survey. Instead we took the time to make some Midwest T-shirts to give away on Facebook as a thank you to the creatives in St. Louis and throughout the Midwest who inspire us every day. We’re giving away five a week, or you’re welcome to come by our office and grab one.
And if you're ever curious about the endless creative talent in the Midwest, consider attending the Weapons of Mass Creation Festival in Cleveland.
Mike Spakowski is Principal / Creative Director of Atomicdust and is involved with the day-to-day design strategy, art direction and studio management.
Wed, January 16 | By Mike Spakowski | Posted in Culture, St. Louis