So often, marketing becomes nothing more than a battle of bullet points. Companies carefully craft PowerPoint presentations filled with details and buzzwords in attempts to beat their competitors. But is that really the most effective way to win customers? Read more.
Sun, April 4 | By Mike Spakowski | Posted in Digital Marketing, Positioning
Despite their best intentions, companies large and small often get wrapped up in their own understanding of their brand. The intimacy that grows out of a close relationship with a product or service tends to skew perspectives to reflect personal perception rather than address actual customer needs.
Have no fear! There are ways to help to focus – or refocus – your efforts. One of those is to step back and look outside your own organization for expertise and guidance. Read more.
Wed, March 31 | By Jesse McGowan | Posted in Digital Marketing, Positioning
We’ve heard it since we were little kids. Your mom, your teachers, even Cat Stevens, telling you to be just ‘be you.’ Well, guess what? This little bit of advice doesn’t just apply to the ruthless halls of middle school. Read more.
Fri, March 26 | By Danielle Hohmeier | Posted in Digital Marketing, Positioning, Social Media
Susan Boyle. Farmville. Subservient Chicken. Pickle.
That’s right, you can add a pickle to the list of social media-made celebrities. It didn’t dance, sing, or bite someone’s finger. All the pickle did was get more fans than the band Nickelback on Facebook.
The page ‘Can this pickle get more fans than Nickleback?’ launched on February 3, 2010, and in just sixteen days, it met its goal, surpassing Nickelback’s fan page. Right now, the page has more than 1.5 million fans. Read more.
Tue, March 9 | By Danielle Hohmeier | Posted in Digital Marketing, Positioning, Social Media
You may have heard that Apple’s latest device, the iPad, will not support the Adobe Flash Plugin. This news was greeted with cheers from some, jeers from others.
Let’s look at what the Flash Plugin actually does, and some reasons why Apple chose not to include it on their device. Read more.
Thu, March 4 | By Taylor Dixson | Posted in Development, Digital Marketing
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few differing opinions but the magic number seems to be around 3,000.
The clamor of marketing and advertising messages eventually turns into white noise and is filtered out by our brains. We flip past the first ten pages of most magazines, Tivo our way through commercials and mostly ignore offers for free stuff in the margins of Facebook.
A strong position helps to increase awareness by piercing through competitors offerings and imprinting your brand firmly into the hearts and minds of potential customers. Read more.
Tue, March 2 | By James Dixson | Posted in Digital Marketing, Positioning
Every one (and their mother) seems to be jumping on the social media bandwagon joining sites like Facebook and Twitter.
RJ Metrics recently released data on Twitter Users and Engagement, and, at first glance, the news isn’t very good. Should we jump ship? Is Twitter going down? Read more.
Wed, February 24 | By Mike Spakowski | Posted in Digital Marketing, Social Media
When we begin new relationships with clients, they are sometimes dismissive of their current marketing materials. If it’s their website, brochure, newsletter or whatever, they will quickly point out how bad they think it is.
So, where do organizations start to get their marketing on track? I suggest a clear, central message. Read more.
Tue, February 16 | By Mike Spakowski | Posted in Design, Digital Marketing
To a lot of people, blogging is a scary concept.
Why would I blog? What would I write about? Who would read it? Will it even help my business?
If you’ve written off blogging as not for your business, here are some reasons you should take a another look. Read more.
Mon, February 15 | By Danielle Hohmeier | Posted in Digital Marketing, Social Media
Google jumped on the social networking bandwagon this week with the launch of Google Buzz, and even though it has only been three days, everyone is already taking sides.
(And by ‘everyone,’ I mean early adopters with Gmail accounts. And by ‘sides,’ I mean sentiments ranging between ‘we’ll see’ and ‘epic fail’).
Where do I fall in that range? Not sure yet. But here are some of my first impressions of Google Buzz: Read more
Fri, February 12 | By Danielle Hohmeier | Posted in Digital Marketing, Social Media