Physicians choose Gateway EDI’s support system to maximize their revenue. Gateway EDI offers a comprehensive suite of tools built with one simple goal: to help physicians get paid faster. However, the problems the tools solve can be complex, and the technology, however intuitive, can seem daunting.
As we redesigned Gateway EDI’s website, we set out to make sure every visitor to the site would come away knowing exactly how Gateway EDI could help them. We wanted to capture the friendliness of the company’s renowned customer service and the ease-of-use of its tools in our messaging and design.
With clearly defined sections devoted to specific audiences, we made it easy for visitors to navigate to the information they sought. And, when they found it, we described the highly technical products and services in a digestible, relatable, benefit-oriented manner, so learning about Gateway EDI is easier than ever.
We also created videos to explain the services that any doctor’s office could relate to, showcasing how Gateway’s products could revolutionize the way they do business with a unified, simple story.
To optimize the branding experience and make the site easier to maintain, we embraced new web-type licensing technology. This enables us to edit text in branded fonts throughout the site without using graphics programs. It’s a revolution for web design.
We also made it easy for our client to manage. We built the site using WordPress, a flexible content management system. WordPress allows multiple users on Gateway EDI’s marketing team to manage pages, content, photos and video, without touching the underlying code. WordPress also lets users easily manage online forms, and share assets across individual microsites.
Just like Gateway EDI makes it easy for providers to maximize their revenue, we’ve made it easy and intuitive for Gateway EDI to manage its most visible marketing asset. This is an important step toward keeping content fresh, helping to engage prospects and turn them into loyal customers.
Check it out at www.gatewayedi.com