Marketing and Design Blog

A Facebook Search for the Superheroes of Nursing

About a year ago, our longtime client, Mosby's Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials around their core promise, "Confidence Connected." We followed that up by helping them enter the world of social media with a blog, Facebook and Twitter. And now, they wanted to create a full-scale social movement, to which purchasers and end-users alike could connect.

Read more about the campaign we developed for Mosby's Nursing Suite - The Superheroes of Nursing Contest and T-Shirt Giveaway. 

Do We Still Need the ‘Digital’ Label?

(An e-Article about Labels and the World Wide Web.) 

Eleven years ago, we started our marketing and design company. Back then, our primary focus was building websites for brands. But first, we had to explain what a website was and why they were important for brands. The internet was in its infancy, marketers didn’t know exactly what it was, and they definitely didn’t have it on their mobile phone.

Today, however, there isn’t much of a learning curve. Marketing managers and executives, and most people in the world for that matter, are well-versed in technology. We’ve worked with some very sharp marketing managers who ask about the latest online trends and our opinions of them.

This has led me to wonder if there is still a divide between digital marketing and traditional marketing. If you’re hiring a marketing agency, do you just assume that marketing in this century mostly takes place online? Is there a difference between saying “We’re a marketing firm.” and “We’re a digital marketing firm.”? Read more.

Online Ad Spending Outpaces Print, But Does it Matter?

Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set to increase twenty-three percent to $39.5 billion.

Healthcare websites go mobile – with help from Atomicdust

If you’ve ever tried to access a website designed for desktop browsers on a mobile device, you’ve probably noticed it’s often less than an ideal experience. First, of course, is load time – it can take a long time to load those media-rich pages. It also can cost you money if you’re on a limited data plan. And then there’s the pinching, zooming and scrolling. Despite manufacturer’s claims of full compatibility and the near-tablet sized screens of some of the latest models, it’s still a huge issue, right? Well, if you think it’s not worth it – imagine how your customers feel.

Gateway EDI had been wondering the same thing – so they came to us for help. Read more about the mobile site we designed for healthcare billing provider, Gateway EDI. 

Turn your website into a helpful resource

The advice I’m about to give might seem counterintuitive, especially coming from a firm that's so passionate about design – but if you’re planning a new website, or even a website redesign, the last thing you should focus on is the design.

Instead, ask yourself these two questions: Why will any of your customers visit your site in the first place? And why will they come back?

Read more about turning your website into a helpful resource.

Developing a Brand for St. Louis Fashion

At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can relate to. 

But what if they ask for more than a voice? What if they ask for a face? What if a client wants to develop a brand for a spokesperson?

That’s exactly what CBL & Associates Properties, Inc. asked us to do for their Regional Marketing Director, Sean Phillips.

Read how we developed a brand and blog for St. Louis shopping

Atomicdust makes healthcare marketing simple and easy.

Physicians choose Gateway EDI’s support system to maximize their revenue. Gateway EDI offers a comprehensive suite of tools built with one simple goal: to help physicians get paid faster. However, the problems the tools solve can be complex, and the technology, however intuitive, can seem daunting.

As we redesigned Gateway EDI’s website, we set out to make sure every visitor to the site would come away knowing exactly how Gateway EDI could help them. We wanted to capture the friendliness of the company’s renowned customer service and the ease-of-use of its tools in our messaging and design.

With clearly defined sections devoted to specific audiences, we made it easy for visitors to navigate to the information they sought. And, when they found it, we described the highly technical products and services in a digestible, relatable, benefit-oriented manner, so learning about Gateway EDI is easier than ever.

We also created videos to explain the services that any doctor’s office could relate to, showcasing how Gateway’s products could revolutionize the way they do business with a unified, simple story.

To optimize the branding experience and make the site easier to maintain, we embraced new web-type licensing technology. This enables us to edit text in branded fonts throughout the site without using graphics programs. It’s a revolution for web design.

We also made it easy for our client to manage. We built the site using WordPress, a flexible content management system. WordPress allows multiple users on Gateway EDI’s marketing team to manage pages, content, photos and video, without touching the underlying code. WordPress also lets users easily manage online forms, and share assets across individual microsites.

Just like Gateway EDI makes it easy for providers to maximize their revenue, we’ve made it easy and intuitive for Gateway EDI to manage its most visible marketing asset. This is an important step toward keeping content fresh, helping to engage prospects and turn them into loyal customers. 

Check it out at www.gatewayedi.com 

Stibo Systems’ NEXT

We've updated our work section with new Stibo Systems' NEXT Event materials. NEXT is the annual customer event for the data management software company.

The event features a lineup of presentations from industry-leading experts and analysts, and serves as an open forum on Stibo Systems' flagship software solution- the STEP platform.

Atomicdust elevated the event to have a larger presence and inspire some of the largest companies in the world. We did this by treating the event itself as a brand, and created everything from naming and logo design, to the videos that played in between speakers.

You can read a full description about Atomicdust's work for NEXT here.