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Defining and following a strategy for content allows you to communicate with your current customers and prospects, creating a relationship built on trust. Instead of pitching products, you are delivering information that helps solve a problem. Read More
Mon, October 18 | By James Dixson | Posted in Digital Marketing, Content Strategy
Elsevier Performance Manager is an online education and performance management solution. It offers the tools hospitals need to better manage, develop and communicate with their staff – the tools they need for Improvement at the Core.
We illustrated the idea of Improvement at the Core in the sales brochure, with imagery and copy that spoke to real pain points and challenges hospitals face each day. We were honest about the fact that running a hospital team is an immense challenge, but showcased that with Elsevier Performance Manager at your side, you’ll be able to keep improving.
Thu, October 14 | By Matt Roeser | Posted in Our Work, Design, Digital Marketing, Healthcare Marketing
To us, a marketing firm’s role isn’t to sell you a website, produce a bunch of brochures, or push the latest social media strategies on clients. The role of a marketing firm transcends that.
We believe that the greatest role a firm can play is that of inspiration. Good firms help clients see their businesses in a new light. We bring order to chaos. We make clients proud of their organization, spark new ideas within them, and communicate a unified message about who and what they are. We use strategy and design to simplify and solve communication issues clients have struggled with for years. And we make it look easy – like the answers were there all along! Read More
Wed, October 13 | By Mike Spakowski | Posted in Culture, Digital Marketing
Clinical Practice Model Resource Center (CPMRC) works to transform and improve healthcare at the point of care. CPMRC prides themselves on their strong framework and abundance of content and resources for visitors, so we needed to design a website that showcased both, all while being easily updatable on their end.
We organized their content in a way that was easy to navigate, allowing users to quickly find the information they sought. We then housed the content in a design that fit in with another product site we'd created for them (http://www.pointofcare-g.com), while still having its own look and feel. And, by building the site in WordPress, we gave CPMRC the access they needed to continuously update content in their ever-changing industry.
Tue, August 3 | By Mike Spakowski | Posted in Our Work, Design, Digital Marketing, Healthcare Marketing, Web Design
So often, marketing becomes nothing more than a battle of bullet points. Companies carefully craft PowerPoint presentations filled with details and buzzwords in attempts to beat their competitors. But is that really the most effective way to win customers? Read more.
Sun, April 4 | By Mike Spakowski | Posted in Digital Marketing, Content Strategy, Positioning
Despite their best intentions, companies large and small often get wrapped up in their own understanding of their brand. The intimacy that grows out of a close relationship with a product or service tends to skew perspectives to reflect personal perception rather than address actual customer needs.
Have no fear! There are ways to help to focus – or refocus – your efforts. One of those is to step back and look outside your own organization for expertise and guidance. Read more.
Wed, March 31 | By Jesse McGowan | Posted in Digital Marketing, Positioning
We’ve heard it since we were little kids. Your mom, your teachers, even Cat Stevens, telling you to be just ‘be you.’ Well, guess what? This little bit of advice doesn’t just apply to the ruthless halls of middle school. Read more.
Fri, March 26 | By Danielle Hohmeier | Posted in Digital Marketing, Positioning, Social Media
Susan Boyle. Farmville. Subservient Chicken. Pickle.
That’s right, you can add a pickle to the list of social media-made celebrities. It didn’t dance, sing, or bite someone’s finger. All the pickle did was get more fans than the band Nickelback on Facebook.
The page ‘Can this pickle get more fans than Nickleback?’ launched on February 3, 2010, and in just sixteen days, it met its goal, surpassing Nickelback’s fan page. Right now, the page has more than 1.5 million fans. Read more.
Tue, March 9 | By Danielle Hohmeier | Posted in Digital Marketing, Positioning, Social Media
You may have heard that Apple’s latest device, the iPad, will not support the Adobe Flash Plugin. This news was greeted with cheers from some, jeers from others.
Let’s look at what the Flash Plugin actually does, and some reasons why Apple chose not to include it on their device. Read more.
Thu, March 4 | By Taylor Dixson | Posted in Development, Digital Marketing
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few differing opinions but the magic number seems to be around 3,000.
The clamor of marketing and advertising messages eventually turns into white noise and is filtered out by our brains. We flip past the first ten pages of most magazines, Tivo our way through commercials and mostly ignore offers for free stuff in the margins of Facebook.
A strong position helps to increase awareness by piercing through competitors offerings and imprinting your brand firmly into the hearts and minds of potential customers. Read more.
Tue, March 2 | By James Dixson | Posted in Digital Marketing, Content Strategy, Positioning
