Marketing and Design Blog

Atomicdust Redesigns Yurbuds Website (Again)

Atomicdust was recently chosen to design and develop a site for Yurbuds, a brand of water- and sweat-proof sport earphones that won’t fall out of your ears during exercise. (The sound they produce is pretty great, too.)

Here’s the twist: we’ve tackled this project before. 

In 2011, Atomicdust designed the marketing portion of the Yurbuds site. This time around, we went bigger, creating the front end design, integrating a content management system, enabling the easy transfer of sales to distributors, and revamping the e-commerce experience. Our design transformed a landing page with several horizontal “sections” into a full-blown site with dedicated pages for each product.

The result? The largest sales e-commerce site we've ever done.

Read more about the Yurbuds website redesign. 

New Messaging, New Website for Florsheim Work

Our longtime client, Florsheim Work, asked us to refresh their website with new messaging, new design – and an improved e-commerce section, to make it easier for customers to find the shoes they need, and for Florsheim Work personnel to update the ever-changing stock.

Florsheim Work makes safety footwear that doesn't look like safety footwear. It's not bulky, stiff or uncomfortable. This drives their core promise: their shoes are equally comfortable and appropriate on the factory floor, in the office and at dinner with the family.

Read more about the website and messaging we created for Florsheim Work. 

Halski Studio and Atomicdust Create Unique Consumer Electronics Brand Website for Yurbuds

In our city of St. Louis, there are a lot of great creative firms. Over our 10 years in business, we’ve met a lot of creative people, and, occasionally we’ll partner with them on projects.

Halski Studio is a great St. Louis firm that does advertising, branding and photography. It’s run by design power couple Mark and Jen Halski. We ran into them for the first time in years, and brought up the idea of collaborating on a project together. We didn’t have anything particular in mind, but if the right opportunity came up, maybe we could find a way to make it happen.

Read more

Atomicdust Launches New Website for Rockport Works

For the past several months, the team at Atomicdust has been hard at work on a new website for Rockport Works.

For nearly 40 years, the Rockport Company has been an industry innovator. They were the first to use advanced materials and technologies in contemporary styled footwear for men and women. Each product is a combination of performance engineering lightweight comfort and performance engineering with a fashionable edge.

Rockport extended its line to offer its own line of work shoes and boots specifically engineered for comfort and safety. The shoes are designed, manufactured and distributed by our client, Warson Brands, under license from the Rockport Company, LLC.

Our mission as we designed the site was to make it easy for Rockport Works customers to find (and purchase) exactly the shoe that fits their needs. Web visitors can select from a range of feature-specific criteria to search, or they can browse for shoes based on their occupation or work environment.

The design echoes Rockport’s national brand, with targeted images and messaging for audiences who are on their feet all day in sometimes hazardous conditions.

On the back end, it’s just as easy for members of the Rockport Works team to maintain content on the site, including adding new products. We built the site on the open-source, community-supported WordPress platform. As you know, we’re big fans of WordPress. It’s affordable and lets us (and our clients) tackle SEO, social media and e-commerce in a flash.

To try the website on for size, visit www.rockport-works.com. And don't forget to follow along on Facebook and Twitter for product updates and news.