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About a year ago, our longtime client, Mosby's Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials around their core promise, "Confidence Connected." We followed that up by helping them enter the world of social media with a blog, Facebook and Twitter. And now, they wanted to create a full-scale social movement, to which purchasers and end-users alike could connect.
Thu, May 3 | By Danielle Hohmeier | Posted in Design, Development, Digital Marketing, Social Media, Healthcare Marketing
Atomicdust recently received six awards at the 29th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards competition.
Wed, April 18 | By Jordan Jenkel | Posted in Our Work, Design, Mobile, Print, Healthcare Marketing, Web Design
If you’ve ever tried to access a website designed for desktop browsers on a mobile device, you’ve probably noticed it’s often less than an ideal experience. First, of course, is load time – it can take a long time to load those media-rich pages. It also can cost you money if you’re on a limited data plan. And then there’s the pinching, zooming and scrolling. Despite manufacturer’s claims of full compatibility and the near-tablet sized screens of some of the latest models, it’s still a huge issue, right? Well, if you think it’s not worth it – imagine how your customers feel.
Gateway EDI had been wondering the same thing – so they came to us for help. Read more about the mobile site we designed for healthcare billing provider, Gateway EDI.
Tue, January 3 | By Jeremy Cox | Posted in Digital Marketing, Mobile, Healthcare Marketing, Technology, Web Design
Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to polish and promote their brands through bold statements – and that’s exactly what we did for Elsevier’s Revenue Cycle eLearning (RCE).
RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. Read A 'Roadmap for Successful Healthcare Marketing'
Mon, November 21 | By Jesse McGowan | Posted in Branding, Our Work, Design, Content Strategy, Identity, Marketing, Positioning, Social Media, Healthcare Marketing, Web Design
Did the title of this post intrigue you? It sounds exciting, right?
OK what if it was something like this:
What do bagels and healthcare billing technology have in common?
That would get your attention. Everyone loves bagels, right? That’s the trick with B2B marketing – taking something that seems complex and even, dare we say it, boring, and making it accessible and interesting. Read more about the project.
Thu, September 8 | By Mike Spakowski | Posted in Our Work, Healthcare Marketing
Fundamental changes are coming to the way healthcare professionals do their jobs. By 2013, organizations will need to move to a new coding standard called ICD-10. And our client, Elsevier Revenue Cycle Strategies eLearning, is dedicated to making the transition easy and painless. They came to us with a challenge: they needed to reach out to healthcare organizations to communicate the importance of preparing for the change.
Tue, July 12 | By Rich Heend | Posted in Our Work, Healthcare Marketing, Video
Elsevier’s College of Direct Support approached us with a branding challenge that would transition them from a single product to a suite of tools offered in a variety of new markets.
These products provide online training for support workers who assist members of the community with mental and physical challenges. In addition to providing better care for those being supported, the curricula also elevates the professionalism of the workforce delivering that care.
As we immersed ourselves in their brand, we discovered that their training is more than courses and chapters and facts to read. Each lesson is a building block to a fulfilling career that directly enhances the care and support workers deliver. It's care and support that allows those served to live more fulfilling lives in the community.
Their courses are all about pointing support workers in the right direction with tools that educate and inspire, helping them understand how they fit into a bigger picture and setting them on the right path to use what they’ve learned to start improving lives.
That’s why we called it DirectPaths.
In order to help the group understand the new brand, we created some design expressions so they could envision how everything would work together.
As a result, we gave the brand everything it needs to continue to excel in its existing market and scale into additional markets. Plus, we got a chance to work with some great people that are dedicated to a making the world a better place not only for those in need, but for the workers themselves.
Design expressions for brochure systems to help illustrate the new name and identity.
We showed how the brand can still be about caring for people, but talk about things like standardized skills and career development.
Design expressions for the website.
Tue, March 22 | By Mike Spakowski | Posted in Branding, Identity, Marketing, Healthcare Marketing
At Atomicdust, we understand how creative design and quality copy can help tell a story. We are constantly designing websites, sales materials and email campaigns that tell the story of who our clients are and what they do. And when we create videos for our client’s websites and trade show booths, we often rely on music and narration to help tell that story.
But that wasn’t the case when healthcare company Gateway EDI came to us to produce a trade show video for them. They needed a short, looping video that would educate show attendees on who Gateway EDI is and what they do... without any sound. This left us looking for a way to express their benefits, business, and core company values in a new way.
We animated key aspects of Gateway EDI's brand identity, using icons and kinetic typography to grab trade show visitors' attention. Short, digestible bursts of copy, combined with footage of the staff, resulted in a video that gives a quick and informative introduction to Gateway EDI and shows off the company’s values and friendly personality. Exactly what the client needed.
The end product is proof that strong icons and type can tell a story and get the point across... loud and clear.
Thu, February 24 | By Mike Spakowski | Posted in Our Work, Healthcare Marketing, Video
How do you recognize a publisher’s rich, 150-year history, yet position it as forward-thinking and technologically agile? How do you help someone understand a complex product in an increasingly complex industry? And how do you do it all in just two minutes?
That’s exactly the challenge we faced with our latest project for Elsevier Clinical Decision Support (CDS). Elsevier is one of the world’s leading medical publishers, and CDS represents a fusion of respected content with the latest technology. It’s technology that helps doctors, nurses and hospitals improve the safety, efficiency and cost-effectiveness of their care.
Our solution was to tell the CDS story in a series of three two-minute videos focusing on the three core concepts behind the brand: knowledge, workflow integration and analytics.
Using friendly narration, simple iconography and eye-catching motion graphics, we left viewers with the simple truth behind this complex product. That’s how we tell a compelling story. That’s how we help our clients.
Take a look for yourself.
Tue, February 22 | By Danielle Hohmeier | Posted in Our Work, Design, Healthcare Marketing, Video
Physicians choose Gateway EDI’s support system to maximize their revenue. Gateway EDI offers a comprehensive suite of tools built with one simple goal: to help physicians get paid faster. However, the problems the tools solve can be complex, and the technology, however intuitive, can seem daunting.
As we redesigned Gateway EDI’s website, we set out to make sure every visitor to the site would come away knowing exactly how Gateway EDI could help them. We wanted to capture the friendliness of the company’s renowned customer service and the ease-of-use of its tools in our messaging and design.
With clearly defined sections devoted to specific audiences, we made it easy for visitors to navigate to the information they sought. And, when they found it, we described the highly technical products and services in a digestible, relatable, benefit-oriented manner, so learning about Gateway EDI is easier than ever.
We also created videos to explain the services that any doctor’s office could relate to, showcasing how Gateway’s products could revolutionize the way they do business with a unified, simple story.
To optimize the branding experience and make the site easier to maintain, we embraced new web-type licensing technology. This enables us to edit text in branded fonts throughout the site without using graphics programs. It’s a revolution for web design.
We also made it easy for our client to manage. We built the site using WordPress, a flexible content management system. WordPress allows multiple users on Gateway EDI’s marketing team to manage pages, content, photos and video, without touching the underlying code. WordPress also lets users easily manage online forms, and share assets across individual microsites.
Just like Gateway EDI makes it easy for providers to maximize their revenue, we’ve made it easy and intuitive for Gateway EDI to manage its most visible marketing asset. This is an important step toward keeping content fresh, helping to engage prospects and turn them into loyal customers.
Check it out at www.gatewayedi.com
Thu, January 27 | By Mike Spakowski | Posted in Our Work, Development, Digital Marketing, Healthcare Marketing, Web Design
