Marketing and Design Blog

Atomicdust Wins Two Healthcare Advertising Awards

Atomicdust recently was honored with two awards at the Thirtieth Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, honoring creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

This year, there were nearly 4,000 entries, making the competition the largest in the industry. Atomicdust won silver in the New Media/Social Media category for our Elsevier ClinicalKey 'Key Innovators' Campaign, and our work for St. Louis Children’s Hospital was awarded bronze in the Annual Report category.

We’re proud of our award-winning work, and honored to be included alongside some of the best healthcare marketing agencies in the country. 

Thoughts on HIMSS 2013 and Healthcare Marketing

Healthcare marketing gets a bad rap. It’s typically known as cold, semi-generic and filled with the classic “battle of bullet points” approach. Maybe that’s what I find so exciting about it. Because when you approach it the right way, your work can tower above the sea of mediocre websites, brochures and trade show booths.

Speaking of trade show booths, last week a handful of Atomicdust staff and I were down in New Orleans for the 2013 HIMSS Annual Conference and Exhibition. It’s one of the largest healthcare trade shows around, run by a not-for-profit that’s focused on improving healthcare through the better use of IT and management systems. Read more about our thoughts on healthcare marketing at HIMSS. 

Atomicdust’s Crafty Camp Out for St. Louis Children’s Hospital

Atomicdust was asked once again to get crafty for St. Louis Children's Hospital following the success of the organization's 2012 annual report.

The direct mail piece called “Trystan’s Camp Out” tells the story of one child's experience during a year at St. Louis Children’s Hospital. Trystan is a 9-year-old who loves the great outdoors, and the theme of her booklet was “MORE camping trips” - a callback to the “MORE” theme of the annual report. 

Read more about our work for St. Louis Children's Hospital.

Shared Stories:            St. Louis Children’s Hospital Annual Report

Our office can get pretty busy, and a lot of times we start on a new project the minute another ends. This, of course, is a good thing. Every once and a while, though, we like to take a few minutes and reflect on the stories behind our work.

And so we created a video series we call Shared Stories.

This time around, designers Katie Werges, Beth Porter, and I share the story behind our work for St. Louis Children’s Hospital Annual Report.

Mike Spakowski is Principal / Creative Director of Atomicdust and is involved with the day-to-day design strategy, art direction and studio management.

Atomicdust Gets Crafty for St. Louis Children’s Hospital’s Annual Report

Atomicdust may be a primarily digital agency, but we jump at the chance to work on exceptional print projects that allow us to color outside of the lines. That’s why we went all out to create something special for St. Louis Children’s Hospital’s annual report.

The concept we created for this year’s report was “more,” a reflection of the hospital’s commitment to more lifesaving cures and treatments, more moments with loved ones, more exceptional patient care. Inspired by the hospital’s belief that fear and stress should be removed from the hospital experience, we decided that the report should pair the comforting familiarity of children’s arts and crafts projects with sophisticated photography and design.

Read about our work for St. Louis Children's Hospital.

For Atomicdust, Drawing Attention at a Tradeshow is Elementary

If you’ve ever been to a trade show, you know that product demonstrations are a dime a dozen. So when our client, Elsevier MEDai, called us to build traffic to their booth for previews of their new product, MEDai Navigator®, we knew we needed to do something different.

One small catch – the show (the American Health Insurance Plans Institute 2012) was just two and a half weeks away. Oh yeah, and we had to do it all without the help of extensive new booth graphics: we only had a small table in a small booth to tell our story. Read more about our tradeshow marketing for Elsevier MEDai. 

A Facebook Search for the Superheroes of Nursing

About a year ago, our longtime client, Mosby's Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials around their core promise, "Confidence Connected." We followed that up by helping them enter the world of social media with a blog, Facebook and Twitter. And now, they wanted to create a full-scale social movement, to which purchasers and end-users alike could connect.

Read more about the campaign we developed for Mosby's Nursing Suite - The Superheroes of Nursing Contest and T-Shirt Giveaway. 

Atomicdust Honored with 6 Healthcare Advertising Awards

Atomicdust recently received six awards at the 29th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards competition.

See our award-winning work. 

Healthcare websites go mobile – with help from Atomicdust

If you’ve ever tried to access a website designed for desktop browsers on a mobile device, you’ve probably noticed it’s often less than an ideal experience. First, of course, is load time – it can take a long time to load those media-rich pages. It also can cost you money if you’re on a limited data plan. And then there’s the pinching, zooming and scrolling. Despite manufacturer’s claims of full compatibility and the near-tablet sized screens of some of the latest models, it’s still a huge issue, right? Well, if you think it’s not worth it – imagine how your customers feel.

Gateway EDI had been wondering the same thing – so they came to us for help. Read more about the mobile site we designed for healthcare billing provider, Gateway EDI. 

A Roadmap for Successful Healthcare Marketing

Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to polish and promote their brands through bold statements – and that’s exactly what we did for Elsevier’s Revenue Cycle eLearning (RCE).

RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. Read A 'Roadmap for Successful Healthcare Marketing'