Marketing and Design Blog

Naming, Branding and Website Design for Daugherty Mobile Suite

One project leads to another.

We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more urgent task: branding their new, mobile-oriented products.

This in and of itself represented a seismic change for the company. Daugherty had always focused on long-term consultative client relationships, rather than individual products or services. Daugherty asked us to name these new products in a way that positioned them as an extension of the company’s experience and expertise, not as a separate entity or independent division.

In the competitive marketplace, names for mobile-focused divisions run the gamut from straightforward to esoteric. We decided to leverage Daugherty’s brand equity – they have a long history in the IT consulting space – and name the set of products the Daugherty Mobile Suite. It’s simple, descriptive and accurate, while giving the company the flexibility to add new products or functionality without rebranding.

Read more and check out our naming, branding and web design work for Daugherty Mobile Suite.

Atomicdust Wins Two Regional ADDY Awards

Recently, we announced that some of our work had been recognized for ADDY Awards at the local level. We’re happy to report that two out of the three local winners have won Silver ADDY Awards at the regional level. We're proud of the work we've done on the Yurbuds website and mobile website and look forward to see how they perform at this next level.

The ADDY Awards are the largest advertising competition in the world, with nearly 50,000 entries being submitted by marketers and advertisers across the country.

Everyone at Atomicdust is honored to be included in the ranks of other great marketing and advertising firms around the globe.

Atomicdust Honored with 6 Healthcare Advertising Awards

Atomicdust recently received six awards at the 29th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards competition.

See our award-winning work. 

A Designer’s Loosely Organized Thoughts on Adobe Photoshop Touch

As a Professional Designer Person, I'm contractually obliged to get excited when Adobe releases a new version of Photoshop. Early last week, the newest product to bear the Photoshop name was released to iPad 2's everywhere. After some fiddling, I've come away with a few initial impressions.

Atomicdust Wins Three Addy Awards

Atomicdust took home three of the coveted Addy Awards from Ad Club St. Louis during last Thursday's show at Copia Restaurant & Winegarden. 

Our monthly wallpapers won a Gold Addy for Self Promotion, Non-Traditional, and our work on the Yurbuds website landed us with two Silver Addys in the Interactive Media category - one for Websites, Consumer HTML, Products, and the other for its Mobile Website. 

Click here to see our award-winning work. 

Atomicdust Nominated for Three ADDY Awards

It’s that time of year again, when the St. Louis Ad Club shares its love with local agencies and designers. No, not with Valentines, but with ADDY award nominations. Atomicdust earned three nominations for the coveted awards.

Our designers earned a nod for their wallpapers, which are posted each month to our blog. In addition, our web work for Yurbuds (which we made with our friends at Halski Studio) was nominated in two categories, once for the main website and again for the mobile, app-like version.

We’re thrilled to be recognized alongside so many talented companies, and look forward to toasting the winners at the awards show on Thursday, Feb. 16.

See the work and read more about our Addy Award nominations

Atomicdust connects with the St. Louis AIGA to promote 2012 design show

A few months ago, we were thrilled to be asked by the St. Louis AIGA to help promote their annual design competition. This was a true honor for us, as we respect the AIGA and share their mission to celebrate great design. Of course, in agreeing to take on the project, it meant designing for an audience that lives and breathes design every day. No pressure.

Read more about our work for AIGA St. Louis

Cool Designer Tool: The Cosmonaut Stylus from Studio Neat

I'm an iPad junkie (I know, it's a huge shock to you all). Moreover, I often use it to take notes, access my calendar, sketch out ideas, and generally hash out ideas while I'm at work. It's become my digital sketchbook, a device with unlimited potential for assisting me in fleshing out ideas.

For the past few weeks, I've been using Studio Neat's Cosmonaut stylus instead of my old Wal-Mart brand capacitive stylus. It's been a great experience, though not without quirks.

Read more about Jason's experience with Studio Neat's Cosmonaut stylus. 

Interaction is Branding

When someone mentions "branding," my guess is "interaction design" isn't the first thought that comes to mind.

In the increasingly always-connected mobile world we live in, it should be.

The way a user interacts with an app, website, or device has a profound impact on the emotional connection users form with their favorite brands. People love to be surprised and delighted - and paying careful attention to interaction decisions is a fantastic way to reinforce a brand experience. Read more about branding and interaction design.

Healthcare websites go mobile – with help from Atomicdust

If you’ve ever tried to access a website designed for desktop browsers on a mobile device, you’ve probably noticed it’s often less than an ideal experience. First, of course, is load time – it can take a long time to load those media-rich pages. It also can cost you money if you’re on a limited data plan. And then there’s the pinching, zooming and scrolling. Despite manufacturer’s claims of full compatibility and the near-tablet sized screens of some of the latest models, it’s still a huge issue, right? Well, if you think it’s not worth it – imagine how your customers feel.

Gateway EDI had been wondering the same thing – so they came to us for help. Read more about the mobile site we designed for healthcare billing provider, Gateway EDI.