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Here at Atomicdust, we're doing more and more icon work: icons for apps, touch-icons for mobile websites and social media profiles for brands all require varying degrees of iconography. Just like any design specialty, icon design has rules and best practices, and following them can lead to a better designed, stronger brand. Read more about the Icon Design Rules of the Road.
Mon, May 6 | By Jason Stoff | Posted in Design, Mobile
We’ve been reading a lot about responsive website design on the web (it’s a very popular topic) and thought we would put together an overview for Marketing Managers that might have questions about the topic. What is responsive design? And why does it matter?
Read, 'Understanding Responsive Website Design. An Overview for Marketing Managers.'
Mon, August 13 | By Mike Spakowski | Posted in Development, Marketing, Mobile, Web Design
One project leads to another.
We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more urgent task: branding their new, mobile-oriented products.
This in and of itself represented a seismic change for the company. Daugherty had always focused on long-term consultative client relationships, rather than individual products or services. Daugherty asked us to name these new products in a way that positioned them as an extension of the company’s experience and expertise, not as a separate entity or independent division.
In the competitive marketplace, names for mobile-focused divisions run the gamut from straightforward to esoteric. We decided to leverage Daugherty’s brand equity – they have a long history in the IT consulting space – and name the set of products the Daugherty Mobile Suite. It’s simple, descriptive and accurate, while giving the company the flexibility to add new products or functionality without rebranding.
Read more and check out our naming, branding and web design work for Daugherty Mobile Suite.
Mon, April 23 | By Rich Heend | Posted in Branding, Our Work, Development, Identity, Marketing, Mobile, Positioning, Web Design
Recently, we announced that some of our work had been recognized for ADDY Awards at the local level. We’re happy to report that two out of the three local winners have won Silver ADDY Awards at the regional level. We're proud of the work we've done on the Yurbuds website and mobile website and look forward to see how they perform at this next level.
The ADDY Awards are the largest advertising competition in the world, with nearly 50,000 entries being submitted by marketers and advertisers across the country.
Everyone at Atomicdust is honored to be included in the ranks of other great marketing and advertising firms around the globe.
Fri, April 20 | By Tara Nesbitt | Posted in Our Work, Mobile, St. Louis, Web Design
Atomicdust recently received six awards at the 29th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards competition.
Wed, April 18 | By Jordan Jenkel | Posted in Our Work, Design, Mobile, Print, Healthcare Marketing, Web Design
As a Professional Designer Person, I'm contractually obliged to get excited when Adobe releases a new version of Photoshop. Early last week, the newest product to bear the Photoshop name was released to iPad 2's everywhere. After some fiddling, I've come away with a few initial impressions.
Tue, March 6 | By Jason Stoff | Posted in Design, Mobile, Technology
Atomicdust took home three of the coveted Addy Awards from Ad Club St. Louis during last Thursday's show at Copia Restaurant & Winegarden.
Our monthly wallpapers won a Gold Addy for Self Promotion, Non-Traditional, and our work on the Yurbuds website landed us with two Silver Addys in the Interactive Media category - one for Websites, Consumer HTML, Products, and the other for its Mobile Website.
Mon, February 20 | By James Dixson | Posted in Culture, Our Work, Mobile, St. Louis, Web Design
It’s that time of year again, when the St. Louis Ad Club shares its love with local agencies and designers. No, not with Valentines, but with ADDY award nominations. Atomicdust earned three nominations for the coveted awards.
Our designers earned a nod for their wallpapers, which are posted each month to our blog. In addition, our web work for Yurbuds (which we made with our friends at Halski Studio) was nominated in two categories, once for the main website and again for the mobile, app-like version.
We’re thrilled to be recognized alongside so many talented companies, and look forward to toasting the winners at the awards show on Thursday, Feb. 16.
Wed, February 8 | By James Dixson | Posted in Culture, Our Work, Mobile, St. Louis, Web Design
A few months ago, we were thrilled to be asked by the St. Louis AIGA to help promote their annual design competition. This was a true honor for us, as we respect the AIGA and share their mission to celebrate great design. Of course, in agreeing to take on the project, it meant designing for an audience that lives and breathes design every day. No pressure.
Tue, February 7 | By Mike Spakowski | Posted in Culture, Our Work, Design, Mobile, St. Louis, Web Design
I'm an iPad junkie (I know, it's a huge shock to you all). Moreover, I often use it to take notes, access my calendar, sketch out ideas, and generally hash out ideas while I'm at work. It's become my digital sketchbook, a device with unlimited potential for assisting me in fleshing out ideas.
For the past few weeks, I've been using Studio Neat's Cosmonaut stylus instead of my old Wal-Mart brand capacitive stylus. It's been a great experience, though not without quirks.
Read more about Jason's experience with Studio Neat's Cosmonaut stylus.
Tue, January 31 | By Jason Stoff | Posted in Culture, Design, Mobile, Technology
