One project leads to another.
We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more urgent task: branding their new, mobile-oriented products.
This in and of itself represented a seismic change for the company. Daugherty had always focused on long-term consultative client relationships, rather than individual products or services. Daugherty asked us to name these new products in a way that positioned them as an extension of the company’s experience and expertise, not as a separate entity or independent division.
In the competitive marketplace, names for mobile-focused divisions run the gamut from straightforward to esoteric. We decided to leverage Daugherty’s brand equity – they have a long history in the IT consulting space – and name the set of products the Daugherty Mobile Suite. It’s simple, descriptive and accurate, while giving the company the flexibility to add new products or functionality without rebranding.
Read more and check out our naming, branding and web design work for Daugherty Mobile Suite.