Create Matter Blog

Online Ad Spending Outpaces Print, But Does it Matter?

Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set to increase twenty-three percent to $39.5 billion.

We’re a Finalist for the RFT Web Awards

The Riverfront Times published it's list of finalists for the 2012 St. Louis Web Awards, and Atomicdust made the cut. The winners will be announced on January 24th, during a special event at the Old Rock House.

We were nominated for two categories this year, Best Use of Facebook to Promote a Business/Org and Best Designed Website. We would also like to give Jason Stoff, designer and photographer at Atomicdust, kudos for having his personal site, Encor.es, make the list as a finalist for the Best Photostream/Flickr category.

To see the complete list of finalists, including some of our friends from Midtown Alley visit RFT's site.

Update: We won Best Designed Website

See Danielle's post (Atomicdust wins ‘Best Designed Website’ at RFT’s Web Awards) for details. 

Timeline: A Storybook of Your Life

This week, Facebook is rolling out its new Timeline, arguably the largest overhaul to Facebook’s design since its inception in 2004. Facebook Timeline has been in beta testing since September, and after finally resolving some legal conflict, it’s being made available to its estimated 800 million users. Read more about Facebook's new profile layout - Timeline.

Think You Know Facebook Ads?

I use Facebook Ads. I love Facebook Ads. I even recommend Facebook Ads to others. But I do stumble across a lot of misconceptions about them. Whenever I see an article about advertising on Facebook, the comments that follow are usually something along the lines of, ‘If they start showing me ads, that’s it! I’m quitting!’ Why the hostility? Are Facebook Ads really that disruptive? Learn more about Facebook Ads, and how they know so much about you. 

Danielle Gives Social Media Tips to St. Louis Business District

Last night, I was invited to speak at the Macklind Business District’s annual holiday party at the SOHA Art Gallery. The Macklind Business District is made up of independently-owned restaurants, retail shops and service providers located in the Southampton neighborhood in south St. Louis City.

I told them what I've been saying for years - there is no perfect formula for social media marketing. It’s different for every business. I wanted to share with them five of my best tips for using social media. Things that I do every day as a social media professional that they can apply to their online marketing efforts as well.

Read Danielle's five tips for better social media marketing. 

A Roadmap for Successful Healthcare Marketing

Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to polish and promote their brands through bold statements – and that’s exactly what we did for Elsevier’s Revenue Cycle eLearning (RCE).

RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. Read A 'Roadmap for Successful Healthcare Marketing'

New Faces, New Places for Atomicdust

There’s a whole lot of moving going on at Atomicdust, and we’re not just talking about our shiny new location on Locust Street. We’ve also added three new faces: one to make things move, one to keep things moving, and one to move social conversations along.

Show Me The Blog 2012: Tweetable Takeaways

Last Saturday, I got the chance to speak on behalf of St. Louis Women in Media at the 2nd Annual Show Me the Blog Conference. The conference was created by local blogger Danyelle Little (aka The Cubicle Chick) for social media and blogging enthusiasts in the Midwest to network and to share resources and best practices.

Josh Kocurek and I moderated a candid ‘He Said / She Said’ discussion on gender in blogging and social media. Does it make a difference in the way we write? Does it affect what blogs we read or which people we follow? Read more about the conference and see tweetable takeaways from the presentation. 

What Do Facebook’s Changes Mean for My Business?

By now, you’ve probably seen or at least heard of the new Facebook Timeline and the other changes coming that were announced last week at their annual f8 Developers Conference. Heck, you may even have already signed up for the new profile layout.

We’ve all seen what happens when Facebook makes changes. People take to their statuses, blogs and Twitter feeds freaking out, complaining about the changes and vowing to quit. 

This? This is my Facebook freak-out post. 

No, I’m not going to go on a rant about how I hate the new ticker or that Facebook is encouraging stalking or that they are violating my privacy. In fact, I don’t really mind the new features. My question is, what does this mean for all the Pages I’ve created? What does this mean for businesses on Facebook? Read more about Facebook's changes and what they mean for your business. 

Atomicdust wins 23 Targeted Advertising and Marketing (TAM) Awards

Looks like we’ve set a new record for ourselves! Last night, we won 23 awards at the annual Business Marketing Association show, including six Best-in-Class and the People’s Choice award.

From the Starlight Room atop the Chase Park Plaza, the future of marketing and advertising in St. Louis looks bright – as evidenced by the record number of entries in the 2011 Targeted Advertising and Marketing (TAM) Awards. They received more than 250 entries for 32 categories, celebrating advertising in all forms - printed pieces, websites, three-dimensional displays and more.

The 23 awards we took home included honors for websites, print campaigns, social media, logo design, trade show graphics and email campaigns. We were also recognized with the People’s Choice Award, for a multifaceted superhero-themed campaign created for Mosby’s Nursing Suite, and earned a sweep of the blog category.

The annual awards show is the only one dedicated exclusively to honoring business-to-business marketing excellence. It is sponsored by the St. Louis chapter of the Business Marketing Association.

A big congratulations are in order for the whole Atomicdust team. Thank you to all the designers, developers, copywriters and account managers that work hard to produce award-winning work from year to year!
 

See photos of the event on our Facebook page

Click here to see the complete list of Atomicdust’s 2011 TAM awards