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This week, Facebook is rolling out its new Timeline, arguably the largest overhaul to Facebook’s design since its inception in 2004. Facebook Timeline has been in beta testing since September, and after finally resolving some legal conflict, it’s being made available to its estimated 800 million users. Read more about Facebook's new profile layout - Timeline.
Fri, December 23 | By Tara Nesbitt | Posted in Social Media
I use Facebook Ads. I love Facebook Ads. I even recommend Facebook Ads to others. But I do stumble across a lot of misconceptions about them. Whenever I see an article about advertising on Facebook, the comments that follow are usually something along the lines of, ‘If they start showing me ads, that’s it! I’m quitting!’ Why the hostility? Are Facebook Ads really that disruptive? Learn more about Facebook Ads, and how they know so much about you.
Thu, December 22 | By Danielle Hohmeier | Posted in Social Media
Last night, I was invited to speak at the Macklind Business District’s annual holiday party at the SOHA Art Gallery. The Macklind Business District is made up of independently-owned restaurants, retail shops and service providers located in the Southampton neighborhood in south St. Louis City.
I told them what I've been saying for years - there is no perfect formula for social media marketing. It’s different for every business. I wanted to share with them five of my best tips for using social media. Things that I do every day as a social media professional that they can apply to their online marketing efforts as well.
Read Danielle's five tips for better social media marketing.
Fri, December 2 | By Danielle Hohmeier | Posted in Social Media, St. Louis
Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to polish and promote their brands through bold statements – and that’s exactly what we did for Elsevier’s Revenue Cycle eLearning (RCE).
RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. Read A 'Roadmap for Successful Healthcare Marketing'
Mon, November 21 | By Jesse McGowan | Posted in Branding, Our Work, Design, Content Strategy, Identity, Marketing, Positioning, Social Media, Healthcare Marketing, Web Design
There’s a whole lot of moving going on at Atomicdust, and we’re not just talking about our shiny new location on Locust Street. We’ve also added three new faces: one to make things move, one to keep things moving, and one to move social conversations along.
Jeremy Cox will focus on bringing ideas to video, using his extensive experience in graphics, animation and editing. Jeremy studied Commercial Graphic Design and Marketing at Southern Illinois University at Carbondale. When he’s not creating motion, Jeremy enjoys getting beat up by 10-year-old kids (in online gaming) and spending quality time with his Rottweiler, Riddick.
Of course, we’ve got to keep growing to keep our big new space buzzing, so we brought on Kevin Burford to handle new business development. Kevin holds an undergraduate degree in Business from the University of North Texas and a Masters of Arts from Fontbonne University, which is the perfect mix we need to reach out to new clients. Kevin is a family-oriented Texas transplant, but we won’t hold the Texas part against him – we’re happy to have him on board.
Everyone’s talking about social media – and Tara Nesbitt is going to help us keep that conversation going. She’ll be helping with social media strategy and management, SEO and paid search advertising campaigns. Tara has a sales background and is currently studying Business Administration at Washington University - St. Louis. Her favorite thing about Atomicdust’s new location? Afternoon milkshakes from the Fountain on Locust.
We’re happy to welcome Jeremy, Kevin and Tara to the team!
Tue, November 8 | By Tara Nesbitt | Posted in Careers, Culture, Social Media, Video
Last Saturday, I got the chance to speak on behalf of St. Louis Women in Media at the 2nd Annual Show Me the Blog Conference. The conference was created by local blogger Danyelle Little (aka The Cubicle Chick) for social media and blogging enthusiasts in the Midwest to network and to share resources and best practices.
Josh Kocurek and I moderated a candid ‘He Said / She Said’ discussion on gender in blogging and social media. Does it make a difference in the way we write? Does it affect what blogs we read or which people we follow? Read more about the conference and see tweetable takeaways from the presentation.
Thu, October 27 | By Danielle Hohmeier | Posted in Social Media, St. Louis
By now, you’ve probably seen or at least heard of the new Facebook Timeline and the other changes coming that were announced last week at their annual f8 Developers Conference. Heck, you may even have already signed up for the new profile layout.
We’ve all seen what happens when Facebook makes changes. People take to their statuses, blogs and Twitter feeds freaking out, complaining about the changes and vowing to quit.
This? This is my Facebook freak-out post.
No, I’m not going to go on a rant about how I hate the new ticker or that Facebook is encouraging stalking or that they are violating my privacy. In fact, I don’t really mind the new features. My question is, what does this mean for all the Pages I’ve created? What does this mean for businesses on Facebook? Read more about Facebook's changes and what they mean for your business.
Wed, September 28 | By Danielle Hohmeier | Posted in Social Media
Looks like we’ve set a new record for ourselves! Last night, we won 23 awards at the annual Business Marketing Association show, including six Best-in-Class and the People’s Choice award.
From the Starlight Room atop the Chase Park Plaza, the future of marketing and advertising in St. Louis looks bright – as evidenced by the record number of entries in the 2011 Targeted Advertising and Marketing (TAM) Awards. They received more than 250 entries for 32 categories, celebrating advertising in all forms - printed pieces, websites, three-dimensional displays and more.
The 23 awards we took home included honors for websites, print campaigns, social media, logo design, trade show graphics and email campaigns. We were also recognized with the People’s Choice Award, for a multifaceted superhero-themed campaign created for Mosby’s Nursing Suite, and earned a sweep of the blog category.
The annual awards show is the only one dedicated exclusively to honoring business-to-business marketing excellence. It is sponsored by the St. Louis chapter of the Business Marketing Association.
A big congratulations are in order for the whole Atomicdust team. Thank you to all the designers, developers, copywriters and account managers that work hard to produce award-winning work from year to year!
See photos of the event on our Facebook page
Click here to see the complete list of Atomicdust’s 2011 TAM awards
Tue, September 13 | By Rich Heend | Posted in Design, Development, Marketing, Print, Social Media, Web Design
It seems like everyone's asking us about social media these days... how it works, its benefits and even if it's right for them. Never willing to let questions go unanswered, we put together a guide for our clients and friends, to share our approach to social media for B2B brands. Click here to check it out.
Wed, September 7 | By Mike Spakowski | Posted in Content Strategy, Marketing, Social Media
If you're like us, you probably wear a shirt everyday. Why not get a free one from Atomicdust? All you have to do is visit our Facebook page and tell us what size you’d like. We’re picking five winners every Friday, until we run out of shirts...which is probably going to be a while.
Fri, July 8 | By Mike Spakowski | Posted in Culture, Social Media
