Marketing and Design Blog

Come See the MoPro Bicycle Races in Midtown

Tonight is the first race of the MoPro bicycle races and they’re in Atomicdust’s backyard.  Come down to Midtown Alley at 3:15 and stake a claim on the street, or with our friends at Urban Chestnut to watch the races. 

Unlike long-stage races like the Tour de France which only give you a few moments to see the action, the MoPro is a series of criteriums. A criterium is a short-course bike race, usually held on closed-off streets in the center of a city. Winning the race is an exciting mix of sprints, strategy and other tactics – and you can see it all unfold throughout the race.

The following are start times for all the races:

3:15 pm Juniors 20 minutes + 5 Laps 

3:50 pm USAC Cat 5 25 minutes + 5 Laps

4:30 pm Master’s 40+/50+ (Cat 1-4) 40 minutes + 5 Laps

5:25 pm Women Cat 3/4 30 minutes +5 Laps

6:10 pm USAC Cat 4/5 35 minutes + 5 Laps

7:00 pm USAC Cat 2/3 50 minutes + 5 Laps 

8:10 pm Women Pro/1/2 50 minutes + 5 Laps

9:20 pm Men Pro/1/2 60 minutes + 5 Laps

As a special surprise, I am borrowing a Ducati motorcycle from MotoEuropa to sweep the course in front of the riders, making sure no cars or pedestrians are in the way.

I’ll most likely win as the other racers will be pedaling. 

Come on down and watch the fun. 

‘Honor the Spark’ at the AIGA St. Louis Design Show

A few months ago, AIGA St. Louis asked local marketing, advertising and design professinals to show them what sparks their work and their creativity. The judges - Lotta Nieminen, Aaron Becker and Allan Peters - have waded through and reviewed submissions to uncover the passion projects and pieces from some of the most creative and innovative minds in St. Louis. And now, it's time to unviel that work with a celebration.

Tomorrow night at COCA, celebrate with peers, meet with the judges and 'honor the spark' at the AIGA St. Louis Design Show 18.

The AIGA St. Louis Design Show is an event that we look forward to every year, and we can't wait to mingle with industry friends and view all of the exhibited work produced from this stellar creative community. Learn more about the event and RSVP on Facebook. 

Atomicdust Supports Artcrank through Sponsorship and Design

For five years now, Artcrank, a 'poster show for bike people,' has pedaled its way to St. Louis. Artists and bike-lovers alike will descend on Atomic Cowboy in The Grove on May 10-11 to enjoy bicycle- and St. Louis-themed posters printed on traditional letterpress, and of course, talk fixies.

Poster design, bikes and beer are right up our alley – so Atomicdust is happy to sponsor this year's event, as well as design the show’s promotional poster. The concept behind our poster design for Artcrank was to show how St. Louis can seem both divided and united at the same time. We quickly sketched concepts using one of our favorite tools, the Paper App on iPad.

Artcrank began as a one-time event in Minneapolis and now spans from London to LA – celebrating cycling at every stop. Local artists design and create handmade, bicycle-related prints that are signed, numbered and available for purchase for $40. In addition to celebrating bike culture, Artcrank will be supporting one of our favorite nonprofits, BWorks.

Admission is free, so join us at Atomic Cowboy this weekend. The fun starts Friday night at 5pm. If you head over on Saturday, be ready for street closures on Manchester, Chouteau and S. Newstead for the Tour de Grove professional bike race. To learn more about Artcrank, visit their website or Facebook Event Page

May Marketing and Design Events

April showers bring.... May events, apparently. Local marketing, design and social media groups have events planned throughout the month of May in St. Louis. Whether it's a happy hour or half-day workshop, make plans to get out of the office and attend one of these upcoming events. 

Check out a full calendar of May marketing, design and social media events in St. Louis.

‘Brand New’ Honors Atomicdust with Two Identity Design Awards

We’re happy to announce that Atomicdust’s work for Pastaria has been recognized by the Brand New Awards for ‘Logo Design’ and ‘Comprehensive Identity’.

Organized by UnderConsideration, the Brand New Awards is a judged competition that celebrates the best identity work produced around the world. The competition places as much importance on concept and execution as it does on strategy and business decisions by focusing on the work itself, the process, and the client’s involvement. 

There were more than 700 submissions from around the world, and only 75 were selected as winners - and two of them were for our work with Pastaria. It’s exciting to see our design work for a St. Louis business shown on a world stage.

And congratulations to our St. Louis friends and neighbors at TOKY whose work was also honored. Out of all the entries in the category, only three logos were given the highest-awarded rating of five stars - and to think that two of them came from the same block in St. Louis is pretty amazing. #STL

April Marketing and Design Events

Three events in the first week of April - and they're all free! Check out a full calendar of April marketing, design and social media events in St. Louis.

Atomicdust Wins Gold at the 2013 ADDY Awards

Last Thursday was the 2013 ADDY Awards, presented by Ad Club St. Louis - an opportunity to mix, mingle and, most importantly, celebrate the great marketing and design work in St. Louis from the past year. 

Join Atomicdust and AIGA for ‘Insights 2013 Design Lecture Series’

Each Tuesday in March, AIGA Minnesota and the Walker Art Center present Insights 2013 Design Lecture Series - talks by some of the world's most adventurous graphic designers. Each lecture is streamed live on the Walker Channel, and we are helping AIGA bring it to you here in St. Louis. 

We're hosting a watch party for the first lecture on Tuesday, March 5, at our office in Midtown. LA-based designer Geoff McFetridge was featured in the film and exhibition Beautiful Losers, and his work has been featured on everything from Nike sneakers and silkscreened wallpapers to to laser-etched illustrations on toast for an OK Go music video. 

Grab some friends and come over  — we'll dial up the Walker Channel and have beer and snacks. This event is free, but please RSVP on Facebook. 

To learn more about Geoff McFetridge and the rest of the speakers, visit the Walker Art Center website. 

Now Hiring: Production Designer

Atomicdust is looking for a freelance or full-time Production Designer. Day-to-day tasks will include working with Adobe Creative Suite products to make accurate and strategic revisions to existing artwork, build vector illustrations, and manipulate, color correct, and modify photographs.

Learn more about the qualifications. 

March Marketing and Design Events

Every month, we bring you a list of the latest marketing, design and social media events happening in the St. Louis area for you to attend, learn from and be inspired by. So go ahead and update your iCals, your Moleskine day planners, Post-It notes or, if you're one of the lucky ones, your Mailbox app. See our list of  Marketing and Design Events in St. Louis in March.