Marketing and Design Blog

Atomicdust Designs a Home on the Web for Hip + Gable

When our friends at Hip & Gable Interiors needed a new website, we were happy to lend a hand. As interior designers, they had already built their sense of design style—we wanted to build a website to match.

To start, the Hip & Gable site uses simple, elegant design mixed with surprises of color to show off the company’s design capabilities. The site is responsive and stays true to Hip & Gable’s clean and sophisticated design style as it adjusts to any screen. Read more about our website design work for Hip and Gable.

Building a Modern Identity and Website for Homeyer

When you think “tool and die manufacturer” the first words that pop into your head probably won’t be “modern” or "high tech.” In most cases, you’d be right. But not if you were talking about Atomicdust client, formerly known as Homeyer Tool and Die.

They came to us looking for a new identity and website to reflect the changing nature of their business. Sure, tool and die work has been the foundation of their company and will always be part of their operation. But it’s dwindling. And they’ve smartly responded by shifting to precision manufacturing for some very demanding industries, like healthcare, military, aviation and energy.

Read more about our branding for Homeyer Precision Manufacturing. 

Atomicdust Redesigns Yurbuds Website (Again)

Atomicdust was recently chosen to design and develop a site for Yurbuds, a brand of water- and sweat-proof sport earphones that won’t fall out of your ears during exercise. (The sound they produce is pretty great, too.)

Here’s the twist: we’ve tackled this project before. 

In 2011, Atomicdust designed the marketing portion of the Yurbuds site. This time around, we went bigger, creating the front end design, integrating a content management system, enabling the easy transfer of sales to distributors, and revamping the e-commerce experience. Our design transformed a landing page with several horizontal “sections” into a full-blown site with dedicated pages for each product.

The result? The largest sales e-commerce site we've ever done.

Read more about the Yurbuds website redesign. 

Atomicdust digs deep for XGrass branding and website design

Check out our latest branding and design work for XGrass, a nationwide company that sells artificial turf, rubber surfaces, court tile and mulch. We created an industry-changing, responsive website integrating photography and audience-targeted copywriting atop WordPress, an easy-to-use content management system.

Read more about our branding and design work for XGrass. 

Strozzapreti and Spontaneity: Reflecting on Pastaria and Design

Whether you’re blueprinting a building, crafting a perfect entrée, starting a new business or developing a design identity, the process is never linear. When the heat is on in the kitchen (or in front of the sketchbook), creative people have to be ready to adapt to unexpected changes and spontaneous flashes of inspiration.

Atomicdust was brought on board to develop branding for the new St. Louis restaurant, Pastaria, the brainchild of three-time James Beard Award nominee Gerard Craft. The restaurant, which opened in late September, is rapidly earning accolades for an accessible but unconventional menu that mixes culinary masterpieces (roasted radish bruschetta, pappardelle with smoked pork and mascarpone) with comfortable classics (like Margherita pizza, and mac and cheese for the kids.)

Read more about the branding and design for Gerard Craft's new St. Louis restaurant, Pastaria. 

Understanding Responsive Website Design. An Overview for Marketing Managers

We’ve been reading a lot about responsive website design on the web (it’s a very popular topic) and thought we would put together an overview for Marketing Managers that might have questions about the topic. What is responsive design? And why does it matter?

Read, 'Understanding Responsive Website Design. An Overview for Marketing Managers.'

Atomicdust Designs New Packaging and Website for Goshen Coffee Company

Goshen Coffee Company has been serving up uncompromisingly full-flavored, socially conscious whole-bean coffee in the St. Louis area for more than ten years. When a new owner recently took over the shop’s daily duties, Goshen asked us to re-imagine its product packaging and website to better reflect and reassert its commitment to unique, bohemian java – as well as their colorful attitude. Atomicdust is filled with coffee addicts and enthusiasts, so we were excited to drink up the challenge.

Read about our package design, website, and social media work for Goshen Coffee Company.

Atomicdust looks beyond the expected to create brand for consulting firm.

Daugherty Business Solutions has been quietly improving the way Fortune 500 companies use technology for more than 25 years. And while their client list includes many household names, they’ve found the competition for business to be quite intense beyond their St. Louis home.

That’s why they came to Atomicdust.

As a company, they had never done much marketing. Almost all growth had been from word-of-mouth, referrals and organic growth within existing clients. So they never really needed to. But with aggressive goals in place, that needed to change.

Growth in this sector is about more than attracting customers, too: it’s about recruiting and retaining top talent.

Read more and check out our naming, branding and web design work for Daugherty Business Solutions.

Atomicdust helps Monsanto reinvent their blog

Earlier this year, Monsanto asked Atomicdust to re-imagine the hub of the company’s social media presence, the Monsanto blog.

A big part of the project was to bring the blog up to date both technically and visually. This was all to support the company’s new social media strategy, transitioning to a more proactive, informative approach, rather than simply responding to negativity. Read more about our work on the Monsanto Blog. 

Shared Stories: BWorks

As you know, we love to tell stories, some of them even about the work we do around here. Unfortunately, there's so much going on (trust us: we know that's a good thing), we're often starting a new project the minute one wraps up. We've been looking for a way for members of our team to share the story of the thinking behind our work – but to do so in a way that's quick, interesting and compelling.

That was the inspiration behind our new video series, Shared Stories.

This month, designer Jason Stoff shares the story of our branding and identity work for BWorks, a St. Louis nonprofit organization that teaches kids responsibility through three different educational programs.

Take a look, and let us know what you think of the approach. We have lots of other stories to tell, and we look forward to sharing these videos with you in all of the usual places – here on our blog, and on Facebook and Twitter.