Knowledge is Power
The term “knowledge is power” is not new, however, it represents a concept that is often forgotten or abused in marketing. I don’t know which is worse: content that is too top-level, giving the audience only fluffy, feel-good words that do nothing to develop a deeper, more actionable understanding, or bulleted lists of details that go on and on for days.
There is a fine line to be walked between a preachy, marketing message and a specifications list that makes eyes’ cross, but when that balance is found, customers gain an education that is comforting and empowers decision making. Read more.
Tue, May 4 | By Jesse McGowan | Posted in Content Strategy, Positioning
