In our city of St. Louis there are a lot of great creative firms. Over our 10 years in business, we’ve met a lot of creative people, and, occasionally we’ll partner with them on projects.
Halski Studio is a great St. Louis firm that does advertising, branding and photography. It’s run by design power couple Mark and Jen Halski. We ran into them for the first time in years, and brought up the idea of collaborating on a project together. We didn’t have anything particular in mind, but if the right opportunity came up, maybe we could find a way to make it happen.
Enter Yurbuds. Yurbuds is a consumer electronics company located in St. Louis whose products are developed by athletes, for athletes. Their flagship product is the IronMan Series earphones that are guaranteed not to fall out. Wearing them is a really unique experience for athletes, and Yurbuds wanted an equally unique web experience for their national advertising rollout.
Working with the branding developed by Halski Studio, we brought our own unique approach and style when it came to designing the website.
We created an experience that would inspire athletes and change the way they typically engaged with a brand online. And we did it all on a single page. Breaking the page into sections, we built each area to ‘parallax scroll’, meaning the objects move at different rates as the user scrolls down the page. It’s a great way to add motion to a website without the use of Flash. The website uses an existing shopping cart Yurbuds had in place to handle ecommerce. There’s an optimized mobile experience to come.
It’s always interesting collaborating with other creative firms on projects, especially on just one aspect of an overall brand, like its website. It’s a fragile, temporary, transfer of design ownership. And a balance of infusing your own design style, while respecting and not undoing the thinking and work that has been done up to that point. Our collaboration with Halski Studio was an example of how it should be done.
Check out the site at Yurbuds.com