At Atomicdust, we understand how creative design and quality copy can help tell a story. We are constantly designing websites, sales materials and email campaigns that tell the story of who our clients are and what they do. And when we create videos for our client’s websites and trade show booths, we often rely on music and narration to help tell that story.
But that wasn’t the case when healthcare company Gateway EDI came to us to produce a trade show video for them. They needed a short, looping video that would educate show attendees on who Gateway EDI is and what they do... without any sound. This left us looking for a way to express their benefits, business, and core company values in a new way.
We animated key aspects of Gateway EDI's brand identity, using icons and kinetic typography to grab trade show visitors' attention. Short, digestible bursts of copy, combined with footage of the staff, resulted in a video that gives a quick and informative introduction to Gateway EDI and shows off the company’s values and friendly personality. Exactly what the client needed.
The end product is proof that strong icons and type can tell a story and get the point across... loud and clear.