For the past several months, the team at Atomicdust has been hard at work on a new website for Rockport Works.
For nearly 40 years, the Rockport Company has been an industry innovator. They were the first to use advanced materials and technologies in contemporary styled footwear for men and women. Each product is a combination of performance engineering lightweight comfort and performance engineering with a fashionable edge.
Rockport extended its line to offer its own line of work shoes and boots specifically engineered for comfort and safety. The shoes are designed, manufactured and distributed by our client, Warson Brands, under license from the Rockport Company, LLC.
Our mission as we designed the site was to make it easy for Rockport Works customers to find (and purchase) exactly the shoe that fits their needs. Web visitors can select from a range of feature-specific criteria to search, or they can browse for shoes based on their occupation or work environment.
The design echoes Rockport’s national brand, with targeted images and messaging for audiences who are on their feet all day in sometimes hazardous conditions.
On the back end, it’s just as easy for members of the Rockport Works team to maintain content on the site, including adding new products. We built the site on the open-source, community-supported WordPress platform. As you know, we’re big fans of WordPress. It’s affordable and lets us (and our clients) tackle SEO, social media and e-commerce in a flash.