Our longtime client, Florsheim Work, asked us to refresh their website with new messaging, new design – and an improved e-commerce section, to make it easier for customers to find the shoes they need, and for Florsheim Work personnel to update the ever-changing stock.
Florsheim Work makes safety footwear that doesn't look like safety footwear. It's not bulky, stiff or uncomfortable. This drives their core promise: their shoes are equally comfortable and appropriate on the factory floor, in the office and at dinner with the family.
It's a promise we expressed on the new homepage, that "Florsheim Works where you work."
On the e-commerce side, we recognized that Florsheim Work serves workers in a number of industries, including manufacturing, construction, logging, electrical and others. Employees in these industries are required to wear boots and shoes that meet very specific safety criteria, and we wanted shoes with these features to be easy to find (and purchase).
We built a search tool that enables customers to select from a wide range of style and safety features to find the exact boots or shoes they need.
Best of all, the new site is built without Flash or other complex plug-ins to work on all platforms and devices – so it's accessible to all. And, because it's on WordPress, it's easy for our client to manage the site's content and product information.