Branding, Marketing and Web Design Blog

  • Identity and Blog for St. Louis Malls

Developing a Brand for St. Louis Fashion

At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can relate to. 

But what if they ask for more than a voice? What if they ask for a face? What if a client wants to develop a brand for a spokesperson?

That’s exactly what CBL & Associates Properties, Inc. asked us to do for their Regional Marketing Director, Sean Phillips. 

Brand development for St. Louis Malls

CBL manages malls all over the country, including five in the St. Louis Metropolitan Area (Chesterfield Mall, Mid Rivers Mall, St. Clair Square, South County Center, and West County Center). They wanted to create a blog to share shopping, fashion and style news for St. Louis, they just needed a personality to write it. 

Enter Sean Phillips, a 17-year veteran of the industry.

Sean was already representing the malls on weekly news segments and at events, plus he really is an expert on style (just ask him how he feels about men’s crew neck undershirts!). He just needed to build an online presence. 

Brand, Website, and Blog development for St. Louis Malls

We created St. Louis in Style - a blog for him to share fashion tips, shopping advice and the latest style trends in St. Louis. And we're integrating Facebook and Twitter so that he can easily connect with his readers.

In the end, we found that creating messaging for a person isn't radically different from doing it for a company. Like we do with all clients, we got to know Sean, talking to those who work closely with him and getting to know him personally. We even invited him down to our office for a photo shoot. That process made it easier to create an online identity that truly reflected his friendly, fashion-conscious personality.

Check out Sean's blog – St. Louis in Style – and be sure to catch him on Show Me St. Louis' Holiday special, tonight at 7 p.m. on KSDK.

 

imageDanielle Hohmeier writes about marketing and design in the digital world for Atomicdust, with a focus on marketing convergence and social media.

Thu, December 1 | By Danielle Hohmeier | Posted in Branding, Our Work, Digital Marketing, Positioning, St. Louis, Web Design

Leave a comment

  • Remember my personal information
  • Notify me of follow-up comments?
  • View Comment Policy
X

We want the Atomicdust blog to be a place where people can come and share their thoughts on marketing, design and how adorable they think our babies are, and leaving a comment allows you to do just that.

We will moderate the comments, and reserve the right not to post anything we deem inappropriate. That being said, we have created some guidelines to help ensure your post gets published:

Do: Be vocal
Share what you know. Ask about what you don’t.

Do: Spread the love
Feel free to share the posts on Twitter, Facebook, LinkedIn or wherever you play on the Internet. But if you could give us some credit, that would be nice. We work hard to write these posts... and want our fifteen minutes of fame.

Do: Watch your language
We’re all adults here (probably), but please, avoid using language that is obscene, vulgar, or lewd. (Lewd? That word just sounds gross.)

Don’t: Get all elementary on us
Spelling is hard sometimes. Please forgive people for their typos and spelling errors.

Do: Be like Honest Abe
No lies, please.

Don’t: Be like Kanye
TURN OFF YOUR CAPS. That is just annoying. (But not when Kanye does it. Then it is genius.)

Don’t: Be a hater
While we welcome criticism and open discussion, remember to be respectful. Make sure your comment is constructive and that it doesn’t offend, threaten or attack.

Don’t: Spam us
I’m sure that magic pill really works, but Atomicdust blog readers aren’t interested...