Blog: Atomicdust Insights

Are You Marketing to Your Competitors?

Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple – a journalist (played by Barrymore) goes undercover as a high…


How One Bad Experience Can Tarnish Your Brand

Everyone’s been talking about “experience” lately. Brand experience. Experience design. Designing experiences. There’s more recognition than ever of the fact that as a company, a provider of a service, you don’t control your “brand” – your customers do, because your…


Five Questions with Kristy Fairbanks from IMPACT Group

At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…


Losing and Winning

Last month, we found out that our branding and design for Porano Pasta had won two Print Regional Design Awards and the work would be featured in their Regional Design Annual this winter. While winning awards is very exciting, and our whole team…


Five Questions with Ben Cober from PGAV Destinations

At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…


Finding Patterns for Successful Marketing

Competitive, or comparative, research is an important step in building a marketing strategy that stands out. (Yes, even if you don’t think your competitors are doing anything particularly well.) In the past, we’ve said to look outside of your industry for innovative ideas – but…