Our social media and content marketing program is built on the concept that sharing expertise online sparks conversations that lead to real-world preferences. We start with in-depth research to uncover the essence of your brand, and then develop a strategy that helps you share your core beliefs and differentiators through the most appropriate channels. During the final stage, we provide training and coaching for you and your staff so you can continue to use social media to connect with your prospects, customers and other key audiences.
Our social media and content marketing program typically takes 4 weeks to complete.
Social media is a powerful way to connect with your audience and tell your brand’s story. Our process will help you:
- Determine how your business can best benefit from social media
- Discover how your key prospects and customers find you online
- Understand how your company’s culture impacts your online efforts
- Analyze and demystify SEO
- Develop content strategy based on type, frequency, length, tone and dissemination
- Select the most effective social media channels to influence your audience
- Assign internal content creation and management roles
- Tailor and promote content to your channel and audience
- Define policies and procedures to manage the strategy and team
- Shape the perception of your brand and find new levels of audience engagement