Oculus

With a mission of meeting the voids in the offerings of traditional firms, Oculus Inc.’s collateral materials needed to extend beyond the realm of traditional as well. We developed a framework to differentiate them both conceptually and aesthetically.

To do so, we focused more on what goes into their projects than what comes out of them, distilling the essence of the Oculus brand in every piece of their marketing materials, right down to their business cards.