Pastaria

Atomicdust’s branding work reflects the restaurant’s unpretentious attitude. Pastaria’s logo uses a hand-drawn, pasta-like script, custom-designed by the agency. The bright and whimsical concept is further expressed with youthful illustrations, including a three-wheeled delivery truck, children eagerly feasting on noodles wrapped around oversized forks, and anthropomorphized noodles (with names like Gustavo Garganelli and Roberto Rigatoni).

Materials created for Pastaria’s opening included menus for adults and children, to-go pizza boxes, stickers, t-shirts, olive oil labels, and wooden nickels that could be traded for gelato. Atomicdust also designed Pastaria’s website, optimized for viewing on iPads and mobile devices.

Read the blog post about the branding and design for Pastaria.