Atomicdust’s Branding for Revel Kitchen Featured in Feast Magazine

Atomicdust’s Branding for Revel Kitchen Featured in Feast Magazine

Here at Atomicdust, we’ve rediscovered our favorite way to kick off a new year: finding our name in Feast Magazine’s annual Tastemakers issue.

Feast-Revel-Branding

After appearing in the 2013 issue for our work with Pastaria and Goshen, we’re pleased this year to see that Feast has taken note of our recent work for Revel Kitchen, a café and meal plan service founded by St. Louis Cardinals nutritionist Simon Lusky. In the midst of exploring dining trends like craft distilling, Southern comfort food and ramen (delicious), Feast has taken a closer look at how restaurants have used branding and digital marketing to support their growth.

“The owners of St. Louis-based Athlete Eats…planned to expand their Cherokee Street restaurant, open a second location and roll out a food truck within the year. With their sights set on expansion, [Lusky and his wife, Angelica] enlisted the help of Atomicdust, a St. Louis branding and marketing firm, to help them establish a brand that could support their rapid growth. A redesigned, more functional website and a fresh, clean look were musts, but soon they debated a more risky move: Should they change the name of the business entirely?”

Suspenseful, right? Read the rest of the article over at Feast to learn how the new name, positioning and collateral have impacted the Luskys’ growing business. And if you haven’t had a chance yet, stop by Revel’s shiny new website. (We don’t recommend viewing it on an empty stomach.)

Thanks again to Feast for the shout out, and to our friends at Revel.

Jazzy Danziger

As a senior copywriter at Atomicdust, Jazzy is dedicated to crafting compelling strategies and stories for brands and their audiences.

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