Evolve

Elsevier, the world's leading publisher of science and health information, offers an electronic, online set of resources that complement their textbooks. When we were tapped for a complete rebranding of the Evolve Learning System, our outside perspective provided insight into Evolve that even their top people were missing. We cut to the core of what mattered most and delivered a new brand architecture by which the logo, tagline and copy style worked together to unify the presentation of its 15 products. Upon completion of the rebranding, a multimedia campaign was launched, including print, web and video components that intuitively conveyed the inherent value of the Evolve brand to students and teachers alike.