Fortysil

Facing four years of construction on highway 40, Loftworks and Atomicdust set out to unite the St. Louis Metropolitan area with our cure for the oncoming congestion: Fortysil. 

We introduced St. Louisians to Fortysil by launching a multimedia campaign including direct mail, outdoor advertising and online components. 

These were meant to show St. Louisians how living and working downtown could cure the ails of traffic jams and detours, and could calm your general fears heading into this reported calamity.The campaign received tremendous media attention, netting LoftWorks articles in the Post-Dispatch, St. Louis Magazine, Alive and the St. Louis Business Journal, as well as a feature interview on Fox 2 News.