Maryland Plaza

With their latest development, Koplar Properties looked to create a gathering place for St. Louis residents and visitors that was unlike any other in the area. Situated in the heart of the Central West End, Koplar wanted Maryland Plaza to be filled with international and national retailers and restaurateurs that had no other presence in the region. With a campaign stretching from print ads to window graphics and the web, we created a marketing mix to first fill the newly renovated spaces and then drive traffic to the destination. Our efforts helped bring such destinations as Design Within Reach, Adriano Goldschmied Jeans, a new Bissinger's concept store, Mandarin, and STL Academy Paul Mitchell Partner School to the development, showing St. Louisans that Maryland Plaza "is what you've been missing."