Mosby's Nursing Suite

In order to differentiate Mosby’s three web-based tools, we packaged them together and repositioned them as Mosby’s Nursing Suite, a single comprehensive solution capable of meeting the needs of the entire nursing staff. We developed a campaign that centered on the assurance that comes with the Mosby name.

We reiterated this with a new tagline “Confidence Connected,” which became the moniker for an entire multimedia campaign consisting of collateral materials, print ads, email campaigns, trade show graphics and promotions, online advertising, direct mail and website.