Oculus

Oculus Inc. is a full service architectural, strategic facility planning, interior design and move management firm. With a mission of meeting the voids in the offerings of traditional firms, their collateral materials needed to extend beyond the realm of traditional as well. Parity is a difficult challenge to overcome, especially when competing in a bottom line driven industry. Oculus was in need of something different. We developed the framework that would differentiate them both conceptually and aesthetically. By focusing more on what goes into their projects than what comes out of them, we were able to distill the essence of the Oculus brand in every piece of their marketing materials, right down to their business cards.