Skyzone

When we met the folks at Sky Zone, the place was jumping but it hadn’t quite landed. Their concept was undeniably unique (there’s a patent to prove it). However, with the ultimate goal of developing a marketable franchise concept, their brand was in need of a serious workout. To energize the Sky Zone brand, we created an entirely new visual identity that would transcend every aspect of the business. We designed a new logo, developed collateral materials, signage and created an interactive website to bring it all together. We even worked with architects to design interiors for future locations. Hitting each of these touch-points helped solidify the brand and has allowed them to not only capitalize on their obvious appeal to youngsters, but also reach the parents who were bringing them there and other adults looking to take the “work” out of their workouts.