Blog: Digital Marketing

Finding Patterns for Successful Marketing

Competitive, or comparative, research is an important step in building a marketing strategy that stands out. (Yes, even if you don’t think your competitors are doing anything particularly well.) In the past, we’ve said to look outside of your industry for innovative ideas – but…


Skipping the Homepage

We tend to think of a website as a linear experience – you enter at the homepage and use the navigation or on-page links to move through other pages on the site. In that sense, the homepage is the front…


Seeing Things Differently: A New Website for COCA

At Atomicdust, we know COCA. We put COCA on a pedestal. We’re an agency with an unusually large number of amateur musicians, actors and dancers parading as designers, writers and account managers. So when COCA approached us for a new website, the reaction in our office was a weird mixture of pride, excitement and crippling self-doubt.


Atomicdust Heads to SXSW

By the time you read this, Tara and I will be in Austin for the annual South By Southwest Interactive Festival. Be sure to follow along. If you’re not familiar, SXSWi is a five-day event filled with speakers, discussions and every…