Blog: Marketing

Six Ways to Calm Your Fear of Launching a New Brand

Here at Atomicdust, we work with clients all the time who are launching new products or announcing other big changes like mergers or acquisitions. Navigating these changes represents the very definition of risk-and-reward for all involved: there are challenges ahead,…


Agency Experience and Letting Go

Creative firms have a lot to prove to win new business. First, we have to prove that we’re creative. That we have big, beautiful ideas that can inspire our clients’ audiences. Then we have to prove that we’re strategic. After…


Expanding FLOAT in St. Louis (and Beyond)

Since FLOAT STL opened in Midtown in 2015, right next door to Atomicdust, floating has gone from relatively obscure to nearly mainstream. They’ve benefited from its growing popularity, and opened a second location in Maryland Heights in November. With a…


Are You Marketing to Your Competitors?

Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple – a journalist (played by Barrymore) goes undercover as a high…


Five Questions with Kristy Fairbanks from IMPACT Group

At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…