Blog: Positioning

Are You Marketing to Your Competitors?

Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple – a journalist (played by Barrymore) goes undercover as a high…


Stay in the Lead with Brand Positioning

In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue doing what you’ve always done in the past. It’s an…


How to Build a Brand Worth Falling in Love With

We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably can’t break your heart, but studies have shown that the…


Float On: Brand Identity for FLOAT

Stepping inside the doors of FLOAT in Midtown, you’ll find an experience unlike anything else in St. Louis. It’s an experience a lot of people aren’t familiar with. And it’s deeply unique for each individual. How do you begin to…


Mastering the Art and Science of Repositioning

At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base or reacting to or anticipating a shift in the market. At…


To Lead Your Industry, Look Outside of It

Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that coveted number-one spot from a competitor has to reject this…