Blog: restaurant branding

Designing a Finer Diner Brand for Billy G’s

It’s hard to find a good breakfast spot in Chesterfield, Missouri. At least, that’s my opinion, as a kind-of foodie and Chesterfield native. Not that it’s low on options—it’s home of the “World’s Longest Strip Mall”—where just about every chain…


Seven Lessons from My First Atomicdust Workshop

The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients could benefit from a condensed version of our branding program—instead…