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Paulo


Atomicdust helped St. Louis heat treater Paulo find beauty in their scientific approach with refined brand identity, marketing collateral and a new website.

Strength Revealed

St. Louis heat treat Paulo makes metal parts better, safer and stronger. Their team of engineers and metallurgists have spent over 60 years studying the science, inventing the processes and creating technology to make it all happen. But where Paulo’s engineering team saw purpose, control and raw functionality, we saw surprising strength and beauty – and looked to balance the two within their brand.

A Strong Brand

We built on Paulo’s existing logo as we created their core identity pieces – including sales slicks, customer welcome packets, tradeshow banners and business cards. Now, from the time you meet a Paulo sales representative to the moment you place your order, you experience the same consistency and attention to detail in their marketing materials as you do in their metal work.

Balancing Beauty

We translated their scientific, measure-everything approach into something beautiful with elegant lines and graphs that reflect the kind of data customers see during the course of their project.

On the Web

But it’s not just about beauty. On the Paulo website, industry lists, example parts and service lists make it easy for people to find the information they need, and carefully structured calls to action lead people to contact or quoting forms, so they can get their projects started quickly. The website was honored at the 2016 Marketing Excellence Awards.