A recruitment brochure designed to reflect energy, clarity, and culture. Read More
We’d been watching the work of designer Frances Foster for years, admiring the spirit, craftsmanship and success of her designs. So when we had an opening on our team and she said she was interested, we jumped at the chance.… Read More
I am convinced that Mike Spakowski wakes up every morning with about 10 new ideas. From what I can tell, he’s always been that way. Twenty-five years ago, he had a lot of ideas for websites he wanted to make.… Read More
Professional services firms still struggle with their own marketing. After 25 years of building websites for architects, financial advisors, healthcare consultants and technology firms (and running a business myself), I can tell you the problem hasn’t changed: most firms look… Read More
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I realized my perspective on marketing planning doesn’t always line up… Read More
Atomicdust didn’t win any Judges Choice Awards at the 28th Annual AIGA St. Louis Design Show—and we’re still thrilled. Last week was a pretty great week for Atomicdust. First off, we’re busy. Slammed actually. So busy that it was hard… Read More
Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A few years ago, I was in a meeting where a client asked if their logo should “look more like Airbnb’s.” You’ve probably… Read More
In the area between downtown St. Louis, Forest Park and South City, there’s a stretch of Manchester Ave. where culture and creativity thrive. To locals, the six or seven blocks are known simply as “The Grove.” From its roots as… Read More
Some people are natural storytellers. Others are endlessly curious. A rare few can write both code and copy. But finding someone who fits all three and has an endless stream of energy and ideas? That’s like finding a needle in a… Read More
Design can do more than make things look good. It can calm nerves in a waiting room. It can make a complicated process feel a little easier. It can even convince someone to finally schedule that appointment they’ve been putting… Read More
You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You realize you could swap logos and no one would notice the difference. “Innovative solutions.” “Customer-centric approach.” “Leading the industry forward.” Generic. Safe.… Read More
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