Latest articles
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A Repeatable Marketing Strategy Framework
Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became interested in design, I was obsessed with grids and patterns. Grids are…
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We Rewrote Our Healthcare Marketing Guide for the AI Era
Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told you to know your brand, know your audience, blog consistently and share…
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Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs
A client call last week reminded me of a question I hear all the time: rebranding versus brand strategy, and which one a business actually needs. A VP of Marketing…
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Brand Due Diligence: The Risk You’re Not Measuring
This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables. EBITDA multiples. Customer concentration risk. Tech debt. You run scenarios until the…
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Marketing Planning for 2026: Everything You Need to Know
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I…
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The Future of Brand Strategy Is Rooted in the Past
Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A few years ago, I was in a meeting where a client asked…
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Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)
You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You realize you could swap logos and no one would notice the difference.…
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Your Competitor Rebranded. Now What?
The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your phone buzzes—the CEO’s asking, “Did you see what they did?” Your stomach…
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How to Rebrand Without Losing the Soul of Your Company
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self.…
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The Emperor’s New Brand: A Creative Talk on Branding, Confidence, and Selling Ideas
I’ve read The Emperor’s New Clothes to my kids probably a thousand times. It’s one of those classic bedtime stories that sticks with you. Partly because it’s funny. Partly because…
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How to Prove The ROI of Branding
Bookmark this for when your CEO asks, “Will a rebrand really be a smart investment?” You never know what type of questions you’ll get when you’re presenting to a…
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Rebranding After a Merger: What Marketing Teams Need to Know
Companies are being built and sold faster than ever before. Every day, there are new startups, new products and new services. And every day, competitors join forces in the hopes…
