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Ideas and insights on branding, marketing and web design.

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  • Digital Strategist Quinn Thompson in the Atomicdust office

    Meet Our New Digital Strategist, Quinn Thompson

    It didn’t take long for our newest Digital Strategist to have a big impact on clients. Quinn Thompson joined the Atomicdust team this spring. Within a few weeks, he’d built…

  • Atomicdust Senior Designer Frances Foster
    ,

    Atomicdust Welcomes Senior Designer Frances Foster

    We’d been watching the work of designer Frances Foster for years, admiring the spirit, craftsmanship and success of her designs. So when we had an opening on our team and…

  • Copywriter Angie Spencer in the Atomicdust office

    Meet Angie Spencer, Atomicdust’s Newest Copywriter

    Some people are natural storytellers. Others are endlessly curious. A rare few can write both code and copy. But finding someone who fits all three and has an endless stream of…

  • July 2025 Marketing + Design Events

    July 2025 Marketing + Design Events

    Summer’s in full swing and the marketing world is serving up some seriously hot events to keep your creative fires burning. From decoding Gen Z to sharpening your design skills,…

  • June 2025 Marketing + Design Events

    June 2025 Marketing + Design Events

    Summer’s heating up—and so is the creative game. This month, trade beach reads for brand strategy, color theory and type design as you dive into a lineup of events built…

  • May 2025 Marketing + Design Events Atomicdust

    May 2025 Marketing + Design Events

    Summer is on the horizon, and so begins the season of wanderlust. As you’re looking at destinations, don’t forget to make space to let your creativity roam free. Whether you’re…

  • Our Thinking

    Ideas on branding, marketing and web design.

    View all insights
    • The Future of Brand Strategy Is Rooted in the Past

      The Future of Brand Strategy Is Rooted in the Past

      Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A…

    • Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You…

    • Your Competitor Rebranded. Now What?

      Your Competitor Rebranded. Now What?

      The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your…

    • A Repeatable Marketing Strategy Framework

      A Repeatable Marketing Strategy Framework

      Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became…

    • We Rewrote Our Healthcare Marketing Guide for the AI Era

      We Rewrote Our Healthcare Marketing Guide for the AI Era

      Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told…

    • Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      A client call last week reminded me of a question I hear all the time: rebranding versus brand…

    • Brand Due Diligence: The Risk You’re Not Measuring

      Brand Due Diligence: The Risk You’re Not Measuring

      This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables.…

    • Marketing Planning for 2026: Everything You Need to Know

      Marketing Planning for 2026: Everything You Need to Know

      Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically,…

    • The Future of Brand Strategy Is Rooted in the Past

      The Future of Brand Strategy Is Rooted in the Past

      Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A…

    • Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You…

    • Your Competitor Rebranded. Now What?

      Your Competitor Rebranded. Now What?

      The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your…

    • A Repeatable Marketing Strategy Framework

      A Repeatable Marketing Strategy Framework

      Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became…

    • We Rewrote Our Healthcare Marketing Guide for the AI Era

      We Rewrote Our Healthcare Marketing Guide for the AI Era

      Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told…

    • Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      A client call last week reminded me of a question I hear all the time: rebranding versus brand…

  • Atomicdust creative team in front of VW in St. Louis

    The Boundaries of Design: An Eames-Inspired Creative Experiment

    In 1972, a French journalist sat down with legendary designer Charles Eames for what would become one of the most insightful conversations on design philosophy. Fifty years later, Atomicdust decided…

  • April 2025 Marketing + Design Events

    April 2025 Marketing + Design Events

    This month has a great lineup of events designed to sharpen your skills, spark new ideas and help you stay ahead of the curve. Refine your SEO game, explore the…

  • Atomicdust Marketing Event guide - 3/25

    March 2025 Marketing + Design Events

    March is packed with opportunities to fuel your creativity, sharpen your skills, and future-proof your strategies. Keep scrolling to see everything on the calendar this month, and as always, stay…

  • February 2025 Marketing + Design Events

    February 2025 Marketing + Design Events

    February might only have 28 days, but it doesn’t fall short on opportunities to dig deeper into marketing and design. From conquering social media analytics to leading with AI and…

  • Content Writer Stephanie Rushing Joins Atomicdust

    Content Writer Stephanie Rushing Joins Atomicdust

    Curiosity drives creativity—and our new Content Writer, Stephanie Rushing, is endlessly curious. Stephanie’s curiosity led her to marketing and technology long before she started her career. As a teenager, she…

  • Bright & Early speaker Lindsey Howell, Global CX Manager at New Balance

    Atomicdust Re-Launches Bright & Early Speaker Series

    NOTE: This event was originally scheduled for an earlier date but was postponed to March 31 due to weather.   Inspiration can come from anywhere. One of our favorite ways…