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  • Abstract gradient with title Healthcare Marketing Guide for the AI Era
    ,

    We Rewrote Our Healthcare Marketing Guide for the AI Era

    Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told you to know your brand, know your audience, blog consistently and share…

  • Illustration representing brand marketing for B2B healthcare companies

    Unlocking Brand Marketing for B2B Healthcare Companies

    “Branding is fluff.” “We need qualified leads who are ready to buy, and branding doesn’t deliver. It’s a waste of time.” “Demand marketing is where it’s at.” In today’s ROI-driven,…

  • An Atomicdust team member holds a laptop with the Zelis website

    Bringing Balance to Healthcare With the Zelis Web Design

    There are few things as regulated, process-heavy and complicated as the healthcare industry. Just think of all the people involved—the patient, the providers, insurance companies and more—and how many rules…

  • SimiTree healthcare merger branding landing page

    Finding Balance in Branding for the SimiTree Healthcare Merger

    When two healthcare powerhouses decided to merge their organizations, they needed a new brand that celebrated their individual pasts while embracing a future together. And, of course, they needed it…

  • American Association of Orthodontists new website redesign on a laptop

    Adding Value to AAO with a Streamlined Website Redesign

    It was a dark and stormy morning, just before the world shut down. No, that’s not deep symbolism or foreshadowing—that’s really how our website redesign project for the American Association…

  • A man holds an iPad with the Behavioral Health Response website design on it

    Connecting Those in Need for the Behavioral Health Response Website

    This might not be surprising, but at Atomicdust, we’re not doctors. We’re web designers, copywriters, digital marketers and developers. A stressful day for us might have something to do with…

  • Our Thinking

    Ideas on branding, marketing and web design.

    View all insights
    • The Future of Brand Strategy Is Rooted in the Past

      The Future of Brand Strategy Is Rooted in the Past

      Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A…

    • Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You…

    • Your Competitor Rebranded. Now What?

      Your Competitor Rebranded. Now What?

      The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your…

    • A Repeatable Marketing Strategy Framework

      A Repeatable Marketing Strategy Framework

      Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became…

    • We Rewrote Our Healthcare Marketing Guide for the AI Era

      We Rewrote Our Healthcare Marketing Guide for the AI Era

      Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told…

    • Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      A client call last week reminded me of a question I hear all the time: rebranding versus brand…

    • Brand Due Diligence: The Risk You’re Not Measuring

      Brand Due Diligence: The Risk You’re Not Measuring

      This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables.…

    • Marketing Planning for 2026: Everything You Need to Know

      Marketing Planning for 2026: Everything You Need to Know

      Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically,…

    • The Future of Brand Strategy Is Rooted in the Past

      The Future of Brand Strategy Is Rooted in the Past

      Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A…

    • Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)

      You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You…

    • Your Competitor Rebranded. Now What?

      Your Competitor Rebranded. Now What?

      The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your…

    • A Repeatable Marketing Strategy Framework

      A Repeatable Marketing Strategy Framework

      Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became…

    • We Rewrote Our Healthcare Marketing Guide for the AI Era

      We Rewrote Our Healthcare Marketing Guide for the AI Era

      Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told…

    • Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      A client call last week reminded me of a question I hear all the time: rebranding versus brand…

  • At the healthcare marketing video shoot for Vivify health, a screen shows the current shot being filmed

    Bringing Humor to Healthcare Marketing for Vivify Health

    “All humor is risk.” That’s something Atomicdust Partner/Creative Director Mike Spakowski says sometimes when our team is debating where to take a project. Being funny is risky. You don’t know…

  • Sherpa website design on a laptop

    Empathy Sells: How We Designed Sherpa’s New Website

    In our first meeting with the team from Sherpa, we were blown away. We saw – in the words they used, in their actions, in their products and even in…

  • Arrow Senior Living UX UI Customization

    Unlimited Possibilities: A Web Design System for Arrow Senior Living

    It’s not every day that a client asks you to design sixteen websites. But Arrow Senior Living came to us with a unique project. The company manages senior living properties…

  • ClinicalKey eBook Header image of female doctor and young female child patient

    Finding the Why in Healthcare Marketing

    When the team at ClinicalKey approached us to help market their latest ebook, we knew we’d need to create a campaign that would cut through the clinical clutter. Atomicdust had…

  • RedCard Brand Identity process

    Making a Statement: Branding and Web Design for RedCard, a Healthcare Pioneer

    Explosive growth can be like a double-edge sword for companies. Success is nice, of course, but hyper-fast expansion can push things like strategic positioning and marketing to the back burner.…

  • Branding and website design for Elsevier's ClinicalKey

    Creating an Award-Winning Campaign with Help from ClinicalKey Customers

    In 2012, Elsevier launched ClinicalKey as a powerful “clinical insight engine” that enables physicians to search for the reference content they need to make smart decisions. Over the years, we helped ClinicalKey rebrand…