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  • The Atomicdust website homepage design on a tablet
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    How We Built Our Website With AI (Oh Yeah, and People)

    Fifteen years is a long time to have the same website. Our old website did the job. It brought us qualified leads every week, housed two thousand blog posts and…

  • Laptop displaying the MAREK website homepage with the headline "Build with Quality Service" beside a MAREK hard hat
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    How a New Site Makes MAREK Customers The Hero

    Sometimes, even when you are truly different, you end up sounding like everyone else. That’s exactly the challenge MAREK brought to us. Headquartered in Houston, they’re behind some of their…

  • Hero image for the Flintco Construction rebrand case study
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    How Flintco Stopped Sounding Like Every Other Construction Company

    What’s the fastest way to be forgotten? Say the same thing as everyone else. Spend five minutes browsing commercial construction websites, and you’ll start to see the pattern. Every firm…

  • Laptop showing WashU Law university website UX UI refresh of homepage.
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    Finding Balance With the WashU Law Website Design

    She’s blindfolded, with a two-sided scale in one hand. Sometimes she holds a book in the other. Lady Justice is one of the most recognizable symbols of law. She represents…

  • Hoist & Crane team member at a work site with the words "Raising expectations. Elevating people."
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    Raising Expectations: How Hoist & Crane Elevated Its Digital Presence

    As an agency, we spend a lot of time talking about elevation—elevating brands, leveling up digital experiences and boosting engagement. But for Hoist & Crane Service Group, elevation isn’t a…

  • Harbour Group marketing collateral
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    Aligning Harbour Group’s Brand With Its Foundation & Future

    Harbour Group didn’t need reinvention—they needed alignment. How we updated the brand and website to match a company built on decades of trust.

  • Our Thinking

    Ideas on branding, marketing and web design.

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    • We Rewrote Our Healthcare Marketing Guide for the AI Era

      We Rewrote Our Healthcare Marketing Guide for the AI Era

      Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told…

    • Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      A client call last week reminded me of a question I hear all the time: rebranding versus brand…

    • Brand Due Diligence: The Risk You’re Not Measuring

      Brand Due Diligence: The Risk You’re Not Measuring

      This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables.…

    • Three Ingredients for M&A Brand Systems

      Three Ingredients for M&A Brand Systems

      I love watching that Netflix show, “Chef’s Table”. In a Michelin-starred restaurant’s kitchen, every person has a station.…

    • Branding by Committee: You Don’t Ask Everyone Where the Couch Goes

      Branding by Committee: You Don’t Ask Everyone Where the Couch Goes

      I was scrolling the other day and read that a medical device business got carved out of its…

    • Sleep Scores and Search Rankings: Over-Optimized and Under-Felt

      Sleep Scores and Search Rankings: Over-Optimized and Under-Felt

      As a society, we’ve started letting the metric make the decision instead of informing it. I’m a recovering…

    • How We Built Our Website With AI (Oh Yeah, and People)

      How We Built Our Website With AI (Oh Yeah, and People)

      Fifteen years is a long time to have the same website. Our old website did the job. It…

    • A Repeatable Marketing Strategy Framework

      A Repeatable Marketing Strategy Framework

      Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became…

    • We Rewrote Our Healthcare Marketing Guide for the AI Era

      We Rewrote Our Healthcare Marketing Guide for the AI Era

      Back in 2016, we published a guide called Content Marketing: A Guide for Healthcare Marketing Managers. It told…

    • Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs

      A client call last week reminded me of a question I hear all the time: rebranding versus brand…

    • Brand Due Diligence: The Risk You’re Not Measuring

      Brand Due Diligence: The Risk You’re Not Measuring

      This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables.…

    • Three Ingredients for M&A Brand Systems

      Three Ingredients for M&A Brand Systems

      I love watching that Netflix show, “Chef’s Table”. In a Michelin-starred restaurant’s kitchen, every person has a station.…

    • Branding by Committee: You Don’t Ask Everyone Where the Couch Goes

      Branding by Committee: You Don’t Ask Everyone Where the Couch Goes

      I was scrolling the other day and read that a medical device business got carved out of its…

    • Sleep Scores and Search Rankings: Over-Optimized and Under-Felt

      Sleep Scores and Search Rankings: Over-Optimized and Under-Felt

      As a society, we’ve started letting the metric make the decision instead of informing it. I’m a recovering…

  • An Atomicdust team member holds a 2025 Graphic Design USA Health + Wellness Awards certificate

    Atomicdust Earns a 2025 GDUSA Health + Wellness Design Award

    Design can do more than make things look good. It can calm nerves in a waiting room. It can make a complicated process feel a little easier. It can even…

  • A wireframe of a b2b website design on a gradient background.

    Choosing the Right Platform for a B2B Website

    There’s nothing better than new toys. And lately, the web feels like a shiny new toy chest. Webflow, Framer and even the latest version of Wix all promise drag-and-drop freedom,…

  • A person walks past a multi-panel digital billboard with tech infrastructure company Lightedge's new brand identity

    Lighting the Way: The Tech Merger Brand Story of Lightedge and Connectria

    Mergers can be like marriages—thrilling and risky, combined with serious discussions around identity, responsibilities and who makes better coffee.  When Lightedge and Connectria tied the corporate knot, they needed an…

  • An Atomicdust team member holds a laptop with the Secure Data Technologies website

    Building a Website (and Trust) With Secure Data Technologies

    Owning a business is difficult. Owning your brand identity is even harder—especially as a designer. For me, nothing is ever good enough. Even when I personally make it. Do you…

  • Warehouse management system branding for InfoPlus on a billboard

    How a Rebrand Put InfoPlus Clients at the Center of Everything

    Pandemic-era shortages showed us all how fragile supply chains can be, from production and warehousing to shipping and last-mile delivery. InfoPlus sits at the center of the mayhem. As a…

  • Illustration representing commercial construction website design
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    Eight Key Benchmarks for Your Commercial Construction Website

    If you’re in the commercial construction industry, it’s unlikely someone is going to hire you based solely on a visit to your website. That’s bold talk from a construction website…