Latest articles
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Preserving Brands: Transitioning Work from an Agency to an Internal Team
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus…
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Businesses are People Too! Wait, What?
In the marketing and advertising world, B2B brands get a bad rep. Some people hear B2B marketing and they think that it’s boring, cold, and horrible to work on. And…
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If Your Creative Firm Has Never Said ‘No’, You Might Have a Problem
Recently we’ve been shopping around for new office space. We love our current spot, but these blog posts are catching on and we’ve outgrown it. Anyway, in the process of…
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Quality Content Comes at a Cost
“This week marks a significant transition for The New York Times as we introduce digital subscriptions. It’s an important step that we hope you will see as an investment in…
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Facebook Makes Some Changes… Again
Okay, nobody panic, but Facebook made changes to their Pages layout and functionality. In fact, you’ve probably already noticed that some of your favorite Pages have already switched over to…
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It’s Time to Spread the Awesome
Tuesday night, a few Atomicdusters gathered with fellow social media enthusiasts at The Duck Room for a presentation by Scott Stratten, or as most of us tweetaholics know him, @unmarketing.…
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The Best Marketing Advice No One Ever Wants to Hear
You should write. There, I said – er, wrote it. If you want people to visit your website, read your brochure, or drive any sort of inbound marketing, make a…
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Start the Conversation
I really like social media (obviously). I see its value. I use it all the time- both for work and for play. But even a self-declared social media junkie like…
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What Children’s Birthday Parties Taught Me About Marketing
Graphic designers have it hard. For example, every year when it’s time for my kid’s birthday party, I go a little crazy. I feel this pressure to make the invitations…
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Picture This: Google Introduces WebP
Not content to make your internet searches instantaneous, Google is hard at work making images on the web load faster. They have just announced WebP (pronounced “weppy”), a new image…
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Using Content to Foster Relationships
Content strategy has been the topic du jour for marketing firms recently. Even we have written a few content strategy articles to keep our clients on top of the topic. While drawing…
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Less May Be More with Content
After work, I like to drop into a local pub and strike up a conversation with any random person at the bar. Last Friday, I went to Herbie’s. There wasn’t…